From Shopify’s insights, we learn that it’s normal for business profits to fluctuate throughout the year. However, there are certain moments when demand rises sharply. One clear example is during the month of August, in celebration of Indonesia’s Independence Day. Curious about which business ideas are most profitable during this season? Check out the list below!
What Is a Seasonal Business?
Still quoting Shopify, when a business generates most of its sales during a specific period, it falls into the category of a seasonal business.
This type of business tends to grow rapidly when demand is high, then “rests” outside its peak season. This business model is ideal for those who have free time during certain months or want to earn additional income without committing year-round.
One such moment occurs in August, leading up to Independence Day. High public participation and widespread enthusiasm create major opportunities for businesses to generate substantial profits in a short period of time.
10 Profitable Business Ideas for the August 17 Independence Day Celebration
So, beyond being a commemoration of a historic day, the momentum of August 17 also presents a golden opportunity for business. Below are ten business ideas you can leverage to maximize profits during this short but highly lucrative period.
1. Sell Indonesian Flags and Independence Day Decorations

Selling flags, banners, and red-and-white themed decorations is always a big opportunity leading up to Indonesia’s Independence Day. Demand surges from households, schools, offices, and event organizers alike.
You can capitalize on this momentum by offering various sizes and quality options, giving buyers plenty of choices to fit their budgets. Ready-to-use decoration sets can also be an added value, making your products even more appealing.
2. Rent or Sell Competition Supplies
Traditional August 17 competitions, such as sack races, tug-of-war, or wooden sandal races, always require special equipment. Offering rental or sales services for these supplies can generate quick revenue in a short period.
The initial investment is relatively affordable, and the equipment can be reused every year. Marketing strategies can be carried out through social media and direct offers to neighborhood committees or schools.
3. Independence Day Merchandise
T-shirts, hats, pins, and stickers with Independence Day themes are products that sell easily at various events. Unique designs that stand out from the market will catch buyers’ attention.
You can sell them directly at crowded locations or online to reach a wider market. These products are also perfect as souvenirs or competition prizes.
4. Rent Traditional Costumes and Outfits for Carnivals
August 17 carnivals often feature traditional attire and creative costumes. Offering costume rental services can attract schools, communities, and parade organizers.
The key to success is ensuring that the costumes you rent out are always clean, well-maintained, and comfortable to wear. Offering a wide variety of costumes makes your service more appealing, as customers can freely choose according to their preferences.
5. Makeup Services for Carnivals and Parades
Alongside costume rentals, makeup services are an essential need for carnival participants. Customers look for makeup artists who can adapt their style to the event’s theme, whether traditional or modern.
This business offers high profit margins since it relies on skill. You can also add services such as accessory rentals to complement the makeup.
6. MC and Event Organizer Services
Independence Day events at schools, offices, or community gatherings often require skilled MCs and organized event management teams. These services help ensure the event runs smoothly and festively.
Trust and professionalism are key assets to get recommended to future clients. Promote your services by showcasing a portfolio of past events to convince potential customers.
7. Sound System and Stage Decoration Rentals
Every competition, concert, or award announcement requires a powerful sound system and well-arranged stage setup. Offering rental packages with on-site technicians adds significant value for clients.
Remember, sound quality and structural safety are top priorities. With a strong reputation, the chances of securing annual contracts increase significantly.
8. Design and Printing Services
Competition posters, event banners, and official invitations are always in demand leading up to August 17. If you have graphic design skills and access to printing equipment, this can be a highly profitable business opportunity.
Offering design-and-print packages makes it easier for customers and enhances the appeal of your service. Fast turnaround times can be a significant selling point.
9. Food Business at August 17 Events

Fairs and competitions usually attract crowds looking for food and drinks. Selling traditional dishes or red-and-white themed menu items will catch people’s attention.
With a strategic location and attractive presentation, your sales are bound to soar! To boost revenue, you can offer bundled packages or special promotions during the event.
10. Themed Photographer and Photo Booth Services
Documenting August 17 moments is always in demand by both organizers and participants. Offering roaming photographer services or a photo booth with red-and-white props will attract many customers.
Photos can be printed on the spot or delivered digitally for convenience. Creative photo concepts will make this service popular and in demand every year.
The August 17 celebration is not just about commemorating independence—it’s also a golden opportunity to earn profits in a short time. With the right business ideas and a well-planned execution strategy, you can leverage public enthusiasm to boost sales and expand your customer network. However, to maximize profits, it’s essential to closely monitor sales performance and cash flow.
This is where Labamu’s Reports Feature becomes your trusted ally. It allows you to track daily sales performance, analyze best-selling products, and monitor customer purchasing trends with organized, easily accessible data. All reports are generated automatically, so you don’t need to manually record anything and can make business decisions quickly and accurately. Download the app now on Google Play or App Store. Now!


