Just like companies, each person can also build a brand identity for themselves—this is called personal branding. It’s about how you influence how others perceive your value, skills, and contributions. Come on, check out examples of successful personal branding and how to create them!
Get to know Personal Branding
Quoting Sprout Social, personal branding is the process of defining and promoting what you stand for as an individual. It highlights the experiences, skills, and values that set you apart from others.
However, you need to remember, this is not about presenting a fake identity or “creating a character” for yourself. Personal branding is how you configure your personality to display your self-image in the best possible way.
Benefits of Personal Branding
Anyone can do this, be it office employees, entrepreneurs, influencers, freelancers, public speakers, motivators, even heads of state. There are also benefits to building personal branding the strong ones are as follows:
- Show credibility for the skills, expertise and knowledge you have.
- Differentiate and explain what makes you special.
- Leaving a strong and lasting impression, it’s about how others will remember you.
- Understand yourself better and discover what you stand for.
- Build other people’s trust so they feel safe working with you.
Examples of Successful Personal Branding
So, so that you better understand the reasons why personal branding is important, let’s study examples of successful personal branding from the following celebrities.
1. Oprah Winfrey
Oprah Winfrey is an example of successful personal branding that you can observe.
Nicknamed the Queen of All Media, Oprah has actually succeeded in building a self-image as an inspirational, original and empathetic figure thanks to her ability to build deep connections with the people she helps.
This makes, Oprah’s brand is not just about her shows, networks, or publications, but how she creates spaces where people feel seen, heard, and inspired.
2. Elon Musk
Elon Musk is often referred to as Tony Stark in the real world. That’s because he is known for being ambitious, innovative and very futuristic.
Not only that, his out-of-the-box way of thinking and eccentric style have made Elon Musk successful in building a solid personal brand.
So, now Musk is not just SpaceX, Tesla, or Neuralink, you can always mention his name when discussing future technology and space exploration.
3. Emma Watson
Starting her career as Hermione Granger in the Harry Potter film series, Emma Watson has consistently presented an intelligent, well-educated and empowered figure.
And it is true that, outside of her role as an actress, Emma Watson is an activist who actively voices issues of feminism, gender equality and humanity.
She was even appointed as a Peace Ambassador for women’s issues and gender equality by the UN. This further emphasizes that he is very close to social issues.
4. Taylor Swift
Taylor Swift is famous for her skills in story telling through music. His songs are often inspired by personal experiences and his messages truly relate to his listeners.
This makes Taylor Swift an authentic, beloved, and “close” figure. And you could say he was successful in creating a strong personal brand as a musician.
5. Najwa Shihab
Before becoming famous as a presenter, Najwa Shihab first started her career as a journalist. And every time you hear her name, the first thing that always appears in your mind is a woman who is intelligent, vocal and fearless.
Najwa Shihab doesn’t mind discussing controversial issues, her direct and firm speaking style has made her successful in building public trust and strong personal branding.
6. Nex Carlos
You can find another example of successful personal branding in the figure of Nex Carlos. This Pontianak-born food vlogger even got the nickname Pesugihan Online because his recommendations almost always succeeded in making every place he visited busy with customers.
You could say that Nex Carlos is a walking food directory. When people are confused about what to eat, just choose a place to eat that Nex Carlos has visited.
Apart from that, his relaxed, funny, but still polite demeanor makes Nex easily distinguishable from other food vloggers.
7. Raditya Dika
You may know Raditya Dika better as a blogger and writer, although now his work as a stand-up comedian is even brighter.
Regardless of the profession he is in, there is one common thread that makes Raditya Dika’s name so attached. That is the story telling ability that he has.
Whether through writing, stand-up stage, or podcast, Raditya Dika always succeeds in telling stories with a style and material that relates to his audience.
Steps to Building Personal Branding
After studying the examples of personal branding above, you need to know that to have their current reputation, they have gone through a long process. However, just like those who are already successful, you can also define your own brand by following the steps below.
1. Find Your Purpose
The first step you need to take in building personal branding is finding your purpose. If you are still confused about this, you can find out what motivates you the most and makes you excited every day.
Then look for the common thread with how it can influence you so that you are superior to other people in that matter.
2. Find out other people’s perceptions
Next, it would be a good idea if you do a small audit. The way to do this is by asking other people’s opinions about how they perceive you.
This will help you understand what things need to be emphasized and need to be modified so that you can present yourself as well as possible.
3. Create a Unique Proposition that is in line with the values you believe in
Just as a brand has a unique selling proposition, you also need to find a value proposition that makes you different from other people. Think about what you do well and use that as a foundation.
Then, combine that with the skills, knowledge, and values you believe in so you can embrace it all and start building credibility.
4. Find out who your target is
You don’t have to be a celebrity or influencer who needs to know their target audience. However, you also need to know who your target is. Whether it is colleagues, superiors, subordinates, business partners, clients, or so on.
This is important because it will determine how you communicate with them so that you leave a lasting impression.
5. Make Yourself Visible
This means, make sure you show your identity through the right channels. Whether it’s through blogs, interviews, social media, or others.
The ultimate goal is for you to be able to convey your value proposition and portray the image you build so that it is seen and accepted by many people.
6. Reevaluate and Adjust
Finally, carry out regular evaluations and make some adjustments so that you can project the image of yourself as you wanted in the beginning.
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