For business people, Ramadan moments are always special and highly anticipated. This is because demand for various products and services tends to increase – from basic necessities, fashion, to Eid hampers. For MSME players, this could be the right time to execute an attractive Ramadan promo strategy. Come on, take a peek at the creative ideas in this article!
Interesting Ideas for Ramadan Promos
Attractive promotions can encourage more transactions, increase customer loyalty, and create a more memorable shopping experience. The following are some Ramadan promo ideas that you can try. Hope this inspires you, your Profit Friend!
1. Flash Sale di Jam Tertentu
Quoting Glints, taking advantage of hours with high traffic, such as before breaking the fast or after tarawih to hold flash sales with big discounts for a limited time can be an effective promotional strategy.
This strategy creates urgency and encourages customers to make a purchase immediately. However, make sure this promo is communicated well to consumers via social media, application notifications, or other marketing channels.
2. Unique Voucher Code with Ramadan Theme
Create a unique promo code with a unique Ramadan feel. For example BERKAH20 or IFTAR50 to make it more attractive and easy for customers to remember.
Apart from increasing appeal, unique codes also make it easier for you to track campaign effectiveness. Use a time limit or minimum purchase system so that this strategy remains profitable for the business, OK?
3. Discounts or Cashback with the Ramadan Concept
To make it more attractive, you can also give discounts or cashback with numbers that are still related to the month of Ramadan. For example, discounts up to 46% for Ramadan 1446 H.
This approach makes the promo more relevant to the special moments of Ramadan and more emotionally appealing. Include a promo mechanism with a minimum purchase or other special conditions so that your business continues to make a profit, your Profit Friend!
4. Bundling Promo to Increase Upselling
Bundling package offers such as buy 2 get 1 free, economical iftar packages, or exclusive Ramadan hampers are also effective, you know. However, make sure the bundling you offer has a combination of products that complement each other and offer more value so that customers are really interested in buying them.
This strategy not only increases purchasing volume but also helps clear stock faster. However, in order to meet demand, make sure your product stock is safe.
5. Exclusive Products During Ramadan
You can also make products that are only available during Ramadan, such as a special sahur menu, new flavor variants, or a special limited edition collection for the month of Ramadan. For example, a menu of all dates or Arabian foods for the F&B business and the Raya series for the fashion business.
This exclusivity creates fear of missing out (FOMO) which encourages customers to buy immediately. To make customers more curious, you can use a soft launching strategy before Ramadan so that customers start looking forward to the product.
6. Sales-Based Donation Program
Encourage customers to shop while sharing by allocating a portion of sales to a donation program. For example, for Palestinian children, providing Al-Qurans for Tahfidz schools, or donations to orphanages.
But remember, transparency is very important so that customers feel more trusted and involved. You can share periodic reports or donation certificates as proof. This strategy not only increases conversions but also strengthens a brand image that cares about social and humanitarian issues.
7. Free Shipping to Increase Attractiveness
Shipping costs are often a barrier for customers to continue transactions. Therefore, this Ramadan promo idea is often chosen to encourage purchasing decisions.
But to avoid losses, apply certain conditions, such as minimum purchases or area coverage. You can also combine it with other promos to make it more effective. For example, free shipping only for Ramadan Series products.
8. Latest Collection Giveaway
Hosting a giveaway for the latest products or special Ramadan editions can increase engagement and brand awareness—which can ultimately drive higher sales.
Use mechanisms that encourage active participation, such as reposts, comments, or tagging friends to reach a larger audience. This strategy can strengthen customer loyalty while increasing exposure to new products.
9. Join or become a sponsor at the Ramadan Bazaar
Ramadan bazaars are often the center of shopping activity or an eagerly awaited annual moment, so they can be a golden opportunity for businesses to increase their visibility and sales.
Apart from opening a booth, consider becoming a sponsor to increase brand exposure in various event promotion channels. Make sure the products offered are in line with Ramadan needs to make them more relevant to visitors.
10. Virtual Ramadan Experience or Exclusive Event
Create virtual events that provide exclusive experiences to customers. For example, holding a cooking session with a famous chef, a webinar on tips for maintaining health during Ramadan, or a talk show with a famous influencer or artist.
This event can be accessed by customers who buy certain products or join certain programs. Apart from increasing engagement, this also provides added value that makes customers feel closer to the brand.
Also read: Sales Strategy During the Month of Ramadan, Ready to Increase Sales!
Those are 10 promotional ideas for the month of Ramadan that you can use as inspiration. With creative and relevant strategies, businesses not only take advantage of the momentum of the fasting month, but also strengthen their brand position in the market.
So, to maximize promotional potential and business management during Ramadan, the Labamu application is always ready to assist you in managing transactions, inventory and sales analysis efficiently. Come on, hurry up and download the application via Google Play or the App Store and join 84,000+ other successful entrepreneurs!
