In today’s digital era, creating content for promotions has become a necessity. The content you create can be uploaded to your business social media accounts or even your personal accounts.
It’s undeniable that businesses engaging in content marketing perform better than those that don’t. One key benefit is that it helps build customer trust.
If you want to build customer trust through content, make sure not to do it haphazardly. Don’t just ‘post photos or videos’ without creating a positive impact for your business.
5 Steps to Create Promotional Content That Builds Customer Trust
Here are some key points to consider when creating promotional content that can build customer trust.
1. Define Your Audience and Desired Outcomes
When creating content, consider who it’s intended for and why it’s being made. Building trust (and boosting sales) becomes much easier when the right audience receives the right content.
Untuk itu, pikirkan alasan kamu membuat konten: Apa tujuannya? Jika kepercayaan adalah tujuannya, maka pastikan untuk tidak mendorongnya terlalu keras, terlalu cepat.
2. Determine the Type, Frequency, and Platforms for Content Posting
Although the type, frequency, and channels of content posting won’t automatically build trust, they play a significant role. This is because trust begins with placing the information your potential customers want in the places where they can easily access it.
So, if your target audience primarily looks for content on Instagram, make sure to post it there for them. No matter how excellent your content is, if it goes unseen, it won’t build trust with potential customers
3. Share the Content, Promote It, and Engage
A key part of building trust is ensuring your content is accessible. Therefore, make sure you consistently provide the right content without coming across as spammy. Prioritize posting on platforms with the highest active user engagement.
Next, carefully curate your content so that those who see it will find it appealing. Finally, if anyone interacts with your content—whether by leaving comments or asking questions—make sure to engage by responding directly.
Don’t forget to say thank you, especially if you truly appreciate their support.
4. Analyze Responses, Optimize, and Pivot
As mentioned earlier, don’t just post content indiscriminately. If certain promotional content receives a positive response while other content is ignored, you should pivot to create more content that resonates with your audience.
A pivot is a change in direction or business strategy, usually undertaken when the initial strategy isn’t working or to respond to market changes.
By doing this, you not only increase the number of people who see your content but also create more opportunities to build trust with your audience.
5. Be Aware of Existing Trends on Social Media
Research shows that 36.5% of social media users aged 16–64 use these platforms to ‘stay updated on news and current events,’ making it essential to follow trends when creating content for your business.
For example, you can incorporate augmented reality (AR) into your content, enhance your website content with chatbots, and optimize content for voice assistants.
Personalization is another important trend, especially since research shows that 79% of consumers will only engage with brand offers that are tailored to them.
Types of Promotional Content You Can Create
To ensure your content has an impact, you need to engage your target audience through various formats, each suited to different platforms and objectives. Here are the most effective types of content for small businesses and how to use them.
1. Blog Article Writing
Blogging is one of the most accessible and effective content formats for small businesses. When managed well, a blog can position your business as an expert in its field while also improving your blog site’s search engine rankings.
Regularly publishing blog content that answers common customer questions, offers tips, or shares insights about your industry can help drive organic traffic to your blog.
Just make sure to research the keywords your audience is searching for, using free tools like Google Keyword Planner or Ubersuggest, and focus on creating long-form content around those topics.
For example, you could create a blog article titled ‘5 Ways to Use [Your Product] to Save Time.
2. Promotional Video Content
Video content is becoming increasingly popular and is a fantastic way to engage your audience.
You don’t need a big budget or fancy equipment to create effective videos. Even simple product demos, behind-the-scenes clips, or customer testimonials can be very effective in building trust and educating your audience.
Especially now, platforms like YouTube, Facebook, Instagram, and TikTok allow you to share quick and engaging videos. Just make sure to create videos that are concise and to the point. Even short clips of around 30 seconds or customer reviews can have a significant impact.
3. Social Media Posts
Social media offers numerous opportunities to share short content that can capture your audience’s attention and drive traffic to your business’s website or blog.
Whether it’s behind-the-scenes business content, updates about new products, or customer questions that spark conversation, social media posts help you stay visible and connected with your audience.
Just make sure to tailor your posts to each platform. For example, Instagram and Facebook favor visual content like images and short videos, while LinkedIn is ideal for sharing articles or business tips.
You can use tools like Buffer or Hootsuite to efficiently schedule and manage your posts.
That concludes the explanation of promotional content to make an impact and build customer trust. If you gain many new customers from the content you post, be sure to provide a seamless and satisfying service so they will return to you.
You can get assistance from the Labamu app, which offers numerous features to help customers complete transactions conveniently. For example, the QR Menu feature makes it easy for customers to place orders and make payments right from their hands.
There’s also the Order Management feature, which makes the ordering process faster and more accurate, thereby increasing customer satisfaction. You can also use the Customer feature to get to know your loyal customers better by analyzing their shopping habits more precisely.
So, join LabamuHub from Labamu today and experience the benefits for your business firsthand!
