The popularity of online shopping continues to grow year by year, making business competition increasingly fierce. For those who are just getting started, it’s important to understand effective online selling strategies in order to stay competitive.
Because even though it may seem easier, you still need the right strategy to ensure your products are recognized by the market. Without further ado, here are some online selling tips you can try!
Online Selling Tips for Beginners
Running an online business opens up greater opportunities to increase sales and revenue. However, to succeed, you need to know the right strategies to make it work.
Here are some online selling tips for beginners that you need to know!
1. Build the Right Mindset
Yes, you read that right. The first thing you need to prepare is your mindset. From the very beginning, make sure you have strong motivation and the consistency needed to run and grow your business.
In addition, develop a growth mindset so you’re ready to compete, overcome challenges, and scale your business to a higher level.
2. Define Your Product and Brand Name
Next, decide what product you want to sell and the brand name you’ll use. To reach this stage, you’ll of course need to have conducted thorough market research.
Make sure the product you’re selling has a market, is relevant to consumer needs, and that you can reliably ensure its availability.
3. Highlight Your Unique Selling Point (USP)
Diving into the world of online business makes you realize just how fierce the competition is. Numerous stores compete to grab the attention of potential customers in various ways.
To be more targeted, you first need to identify the unique selling point of your product or service. Then, use it to highlight the added value you offer, so customers are compelled to choose you over your competitors.
4. Choose the Right Platform
There are many platforms you can use when starting an online business. You can create your own website, leverage social media, or set up a store on e-commerce marketplaces.
As for which platform is best, each comes with its own pros and cons. Your task is to find the platform with the widest reach that is most frequently used by your target market.
5. Set a Competitive Price
Setting a competitive price doesn’t necessarily mean offering the lowest price. It focuses more on providing a fair price for the products and services you offer.
Your selling price might be slightly higher, but your packaging features an exclusive design and is carefully and neatly presented. This is where your unique selling point becomes important—you can leverage it as a bargaining power.
6. Build a Strong Digital Persona
Next, it is important to consider how to build a strong digital presence.
Some products become popular because their owners consistently share informative content and maintain a presence on social media, thereby creating a strong digital persona.
This kind of thing is often overlooked, even though it offers significant benefits and is valuable in the long term.
7. Take High-Quality Product Photos
Since people cannot see the product in person, make sure the photos you display accurately represent its true condition and appearance.
Therefore, take photos from multiple angles to showcase the details. At the same time, make sure the visuals remain clear and appealing!
8. Include a Product Description
In addition to photos, include a comprehensive product description so potential customers can get a clear idea of the quality, materials used, and other important details to consider.
However, instead of using overly technical language, apply copywriting techniques to make your sentences more effective and persuasive.
9. Engage in Digital Marketing Activities
Just like selling offline, you still need to carry out marketing activities. The way to do this is through digital marketing.
There are various ways to do this. For example, you can create Instagram Stories, run ads on your chosen platforms, offer cashback coupons, provide free shipping, and more.
10. Actively Engage with Your Customers
Sometimes customers need additional information about the products you sell and may send you a direct message. As a responsible business owner, never consider this a nuisance.
Answer their questions or direct them to an FAQ link that may help them find a solution. In addition, respond to customer feedback, whether it’s positive or in the form of complaints and criticism.
11. Complete the Sales Process Promptly
Once a customer has completed payment, promptly finalize the sales process. There’s no need to delay shipping until the last possible moment if there’s no urgency.
Equally important, package your products securely and neatly so they reach customers in perfect condition.
12. Provide After-Sales Service
To make customers feel valued, provide good after-sales service. This allows you to gauge their satisfaction with your products and services, as well as gather feedback or reviews that can be used for evaluation and improvement.
It’s simple: just send a short message to confirm that the product arrived complete and to ask about their satisfaction. Though straightforward, this can help build a strong relationship with your customers.
13. Manage Cash Flow
Finally, provide various payment methods so customers can choose the one that best suits their needs. Equally important is ensuring that you manage your online business finances professionally.
Keep your business and personal finances separate, so you can monitor the progress and profits generated by your business.
For this, you can rely on Labamu, which offers a variety of features to help MSMEs manage transactions and keep track of business administration with ease.
Visit www.labamu.co.id for more information, or download the app directly from Google Play or the App Store.
