Ramadan is a blessed month, including for business owners and sellers. It’s no surprise that sales tend to increase during this period, especially for online stores. If you don’t have one yet, you can take advantage of Labamu’s Online Store feature to easily set up your own.
How does Ramadan actually impact online stores? Is the effect really that significant? And what can store owners do to maximize their profits during this period?
Below is a complete explanation along with several tips you can apply if you run an online store.
The Impact of Ramadan on Online Stores
Although it only lasts for one month each year, Ramadan has a significant impact on online store sales. Here are some of the key effects.
1. Higher Purchasing Power
During Ramadan, more people tend to spend money on shopping, especially on food.
This is because, in addition to preparing meals for sahur and iftar for themselves and their families, Islam also encourages greater generosity and sharing with others, leading more people to purchase food for others as well.
Then, in the middle of Ramadan leading up to Eid al-Fitr, many people begin shopping for their festive needs, ranging from clothing, footwear, hijabs, and prayer garments to various household essentials.
Moreover, when people receive their Eid bonuses (THR) from work, consumer purchasing power usually increases even further.
2. Preference for Online Shopping
After the COVID-19 pandemic limited people’s ability to go out freely, online shopping became the preferred choice. In fact, Google reported that online purchases increased by as much as 82% during Ramadan 2020.
Even though the pandemic is over, the habit of online shopping has remained ingrained in society. Especially during Ramadan, when people are fasting and prefer to avoid tiring activities, many choose the comfort of shopping from home.
Moreover, consumer behavior has also started to change, with people preferring to spend more time at home for relaxation. This has made online shopping even more popular during Ramadan.
3. Changes in Online Shopping Patterns
During regular months, 12:00 PM and 7:00 PM are typically the favorite times for online shopping, but these times shift during Ramadan.
People’s online shopping patterns become more spread out across key times during Ramadan: at sahur around 4:00 AM, during the lunch break at 12:00 PM, and finally in the evening around 8:00 PM.
Online store owners can take advantage of these shifts in shopping times by offering attractive promotions, which can help boost sales even further.
Also read: Sales Strategy During the Month of Ramadan, Ready to Increase Sales!
What Can Online Store Owners Do?
With Ramadan’s impact on online store sales, it’s important to make the most of this opportunity. Here are some strategies you can implement.
1. Create Ramadan-Themed Products or Menus
Ramadan-themed products or foods can attract more potential buyers and encourage existing customers to keep shopping at your online store.
You can even create products or foods that are only available during Ramadan, often called limited editions. This increases the likelihood of purchase, as these items won’t be available once Ramadan ends.
2. Sell via Live Streaming at Peak Times
Data from Jakpat shows that 77% of people have made purchases during online store live streams. Take advantage of this opportunity by selling through live streaming during peak hours in Ramadan.
As mentioned above, there are three peak times for online shopping: 4:00 AM, 12:00 PM, and 8:00 PM. Make sure to schedule your live streams during these hours to boost sales.
3. Create Special Ramadan Promotions
There are several types of promotions you can offer to potential and existing customers exclusively during Ramadan, including:
There are various promotional strategies that businesses across different product categories can implement, including the following:
- Bundles and Gifts: For fast-moving products, these can enhance perceived value, encourage product trials, and create opportunities for cross-selling.
- Buy 2 Get 1: Ideal for consumers who prioritize convenience in purchasing desired products or menus, or for introducing new products and menu items.
- Buy More, Save More: Perfect for potential and existing customers who like to save by purchasing multiple products or menu items at once.
- Vouchers: These can be offered to new customers to encourage them to make repeat purchases, or to loyal customers to keep them coming back.
Make Use of Labamu’s Online Store Feature
If you already have a physical store but don’t yet have an online store, creating one is now very easy. Simply use Labamu’s Online Store feature. With this feature, you can set up an online store that’s accessible anytime and from anywhere, making selling easier and helping your business grow.
Here are some of the benefits of using Labamu’s Online Store feature.
- Integrated with WhatsApp: One of the main advantages of this feature is that your online store is directly linked to your registered WhatsApp number, allowing customers to order products or menu items online straight through WhatsApp.
- Own Online Store: By simply uploading your product details, you can set up your own online store without needing to join any e-commerce platform.
- Wider Reach: Since your online store can be easily shared on social media, it can reach a broader audience that aligns with your target market.
Creating an Online Store on Labamu is very easy. Here’s how:
- Open the Labamu app on your phone or in a web browser.
- Click the “Manage” menu.
- Select the “Products” feature.
- Click “Share Your Online Store.”
- Enter the product details, including Name, Photo, Selling Price, Category, and Unit.
- Select the contact or social media platform to share with.
So, what are you waiting for? Start maximizing your profits this Ramadan by using Labamu’s Online Store feature, available for download on Google Play or the App Store.
