Want to build a culinary brand that is really talked about by many people?

In today’s competitive era, just having delicious products is not enough — a culinary brand needs to have a strong identity, the right communication strategy, and an emotional appeal that makes customers remember, trust, and recommend.

Through the event “Building a Culinary Brand People Talk About”, Labamu together with Beyond Digital present an inspirational session that will discuss strategies for building a culinary brand that is relevant, strong and sustainable amidst the competitive F&B industry.

In this session, two experienced practitioners will share real insights from their journey to develop brands and culinary communities in Indonesia:

🎤 Speakers

• Cikhita Sebayar< 0 >< 0 >Chairwoman of HIPMI Culinary Indonesia< 0 >Will discuss how culinary entrepreneurs can build a strong positioning and become a brand that is noticed in the market.
• Putri Rusli< 0 >Head of Brand Communication, Labamu< 0 >Will share strategic insights regarding effective brand communication and how to build authentic relationships with modern customers.

📅 Event Details

• Date: Thursday, December 11, 2025
• Time: 14.30 – 16.30 WIB
• Location: NOTK, Jl. General Sudirman No. 7–8, Jakarta
• Registration: Scan the QR provided on the poster

🤝 In Collaboration With

HIPMI Culinary Indonesia