Labamu Partners with AEON to Support More Efficient Food Court Operations
The right business partner is key to smooth operations, especially for high-traffic businesses like a mall food court. This underpins the strategic collaboration between Labamu and AEON, officially launched on December 8, 2025. Over the next year, Labamu will be entrusted with supporting the operations of food court merchants at select AEON Malls in Indonesia […]
Instagram Marketing for Branding or Selling: Which Is More Effective?
Instagram marketing has become one of the most effective digital marketing strategies today. In this highly visual era, the platform has immense power to both build a brand and boost sales. But the question remains— is Instagram marketing more effective for branding or selling? If you’re just starting a business or already have your own […]
The Importance of Product Branding, Find Out What to Do!
In an increasingly competitive business world, product branding is one of the determining factors for success—not least for MSMEs. Unfortunately, there are still many business people who think that branding is only important for large companies with exorbitant budgets. In fact, in the digital era like now, anyone can build a strong product image as […]
4 Branding Tips for MSME Businesses, No Need to Spend a Lot of Money!
In business, branding is very important to maintain and strengthen your brand so that it can attract the attention of potential customers to become regular customers. For MSME entrepreneurs, branding is also important even though the way to do it is definitely different from large-scale businesses. No matter the size of the business, a strong […]
Branding: Definition, Benefits and Varieties
Many small business owners think that branding is for large companies only. In fact, every business must be able to stand out and differentiate itself from competitors. It’s easier to say, but an effective branding strategy can help you develop your business and relationships with customers. If you don’t believe it, check out this article! […]
Brand Positioning 101: Definition, Benefits, and Tips for Implementation
According to HubSpot, having a brand positioning strategy is essential if you want your business to succeed. Companies that consistently implement this strategy have been reported to earn, on average, 10–20% more revenue than those that don’t. But that’s not all—brand positioning also offers other benefits, such as strengthening brand image, increasing customer loyalty, and […]