We are looking for a PR Manager with strong brand sensitivity to lead public relations efforts while serving as the primary custodian of the Labamu brand. This role combines media relations, strategic storytelling and brand consistency to strengthen Labamu’s positioning as a trusted ecosystem for MSMEs.
You will work closely with the leadership, product, marketing and partnerships teams to ensure all external communications are delivered in an impactful, harmonious and appropriate manner with Labamu’s brand identity.
About Your Profit (About Your Profit):
Labamu is building a strong ecosystem to empower MSMEs in Indonesia through technology, digital tools and community-based initiatives. As we grow, the role of PR and brand storytelling has become very important in shaping the perception of Labamu in the eyes of the media, partners and the wider ecosystem.
Key Responsibilities:
- Develop and execute PR strategies that align with business and brand objectives
- Manage and develop the Labamu brand narrative in various earned media
- Build and maintain strong relationships with technology media, business and major tier MSMEs
- Secure high-quality media coverage, thought leadership, and increase executive visibility
- Lead PR activities for product launches, partnerships and corporate announcements
- Maintain brand consistency across press materials, interviews and public messaging
- Support reputation communications and crisis handling when needed
- Monitor PR performance and submit insights and reports to the leadership team
Required Qualifications:
- 5–7+ years of experience in PR, media relations, or brand communications
- Strong background in technology, startup, fintech, or business ecosystem (preferred)
- Excellent writing and storytelling skills in English
- Memiliki jaringan media yang terbukti serta pengalaman pitching ke media
- Have strong brand sensitivity with attention to tone, messaging, and consistency
- Think strategically and be able to translate business priorities into compelling narratives
Why Join Labamu
- Play an important role in forming a national brand with a real impact on MSMEs
- Work closely with leadership and cross-functional teams
- Kompensasi yang kompetitif serta peluang pengembangan karier