One of the most popular franchise businesses is frozen food. One reason is that it’s a timeless food that’s enjoyed by everyone.
However, this doesn’t mean this franchise business is without risks and can be run carelessly. There are several preparations you need to make if you want to start this business.
Here’s a more detailed explanation of frozen food franchises, including their benefits, tips for getting started, and a list of potential business partners. Check it out!
Why Frozen Food?
1. Long-lasting storage
Unlike other types of food, frozen food has a long shelf life, allowing it to be stored for extended periods. So, you don’t have to sell it quickly to prevent it from spoiling or losing its quality.
2. Many Types
There are many types of frozen food available, from chicken, fish, meat, to flour. With this wide selection, you can offer a wide variety of products to your customers.
3. Easy to Send
Compared to cooked food, frozen food is easier to ship, even to other cities. You don’t need to use more expensive instant delivery services because frozen food can last for several days with regular delivery.
Tips for Starting a Frozen Food Franchise Business
1. Conduct Research and Determine Target Market
Before starting a frozen food franchise, you need to do research. This includes raw materials, vendors, storage methods, and distribution. Ensure you understand the requirements for running the business.
Then, decide whether you want to sell to individuals, wholesalers, food businesses, or something else. Targeting is crucial for determining your marketing strategy.
2. Select the Type of Frozen Food Sold
Do you only want to sell frozen food made from chicken, fish, meat, flour, or more than one type?
The type of frozen food to be sold must be determined from the start because it will determine the next steps, such as the initial capital needed and how to market it.
3. Look for the Best Supplier and Compare
There are several things to consider when searching for the best supplier. First, ensure the company has an official distribution permit to ensure product quality and safety.
Choose a company that offers mutually beneficial partnerships, such as discounts for bulk purchases. Look for the one that offers the most benefits for you.
Then, compare the quality of taste, price, and delivery process of each supplier. Don’t rely on large companies, as they may have slower service due to more orders.
4. Create a Distribution and Marketing Plan
In today’s online shopping era, many customers may prefer using courier services rather than buying directly from a physical store. Therefore, you must also prepare a method for quickly delivering frozen food to customers.
In the Labamu application, there is an Online Store feature so you can easily run online and not let customer distance be a barrier.
Additionally, you can use the Order Management feature in Labamu. This feature will speed up and accurately process customer orders, thereby increasing customer satisfaction.
Don’t forget about marketing strategies. Besides social media and distributing pamphlets, you can also use the Offers feature in the Labamu app.
Here, you can offer various promotions so that customers will come back and make regular transactions at your store.
Recommended Frozen Food Franchise Suppliers
1. CV Cahaya Boga Utama
This company supplies many restaurants and hotels throughout Indonesia. Besides stocking a wide range of popular brands, the company is highly professional, ensuring fast and on-time delivery.
2. Frozen Food Pahala, PT
This company, which has been around since 1989, markets frozen food under the Yummy Food brand. These include chicken karage, chicken nuggets, chicken sticks, and spicy chicken.
Apart from that, they also have several other brands, such as Baso-ku and California.
This company’s advantage is its preservative-free products and its two partnership packages, valued at Rp 36 million and Rp 66 million. The difference between the two packages lies in the benefits potential partners receive.
3. Kirana Food, PT
Starting its business as an importer of frozen French fries, the Jakarta-based company is now well-known as an importer and distributor of other frozen food franchises.
The products sold are frozen fruit, frozen vegetables, seafood, French fries, processed meat (nuggets, sausages, chicken wings), meat, fruits and purees, snacks (fried bananas, fried durian, taro hashbrowns, fried cassava) and frozen pastries.
4. PT Belfoods Indonesia
This company is also a major distributor in Indonesia. It sells a wide variety of products, including sausages, meatballs, chicken nuggets, and even mantau (rice cakes).
Besides its undeniable taste, all Belfoods products are also accompanied by halal and food safety certificates.
5. PT Bonju Indonesia Mas
This frozen food supplier focuses on affordable sweet treats. It’s no surprise that their target market is primarily MSMEs just starting out.
Despite its affordable prices, the frozen food here prioritizes quality. The products can be processed directly or used as ingredients for other foods.
6. PT Indo Frozen Food
This company specializes in kebab ingredients. Therefore, they only sell products for kebab businesses, such as tortillas or kebab skins, prata bread, maryam, syawarma, hot dog buns, pita bread, burger buns, kebab meat, chicken burgers, and sausages.
Apart from that, they also sell frying pans, burners, meat grills, knives, and special packaging for kebabs.
7. PT Macro Prima Pangan Utama
This is a joint venture company between Kanematsu Corporation and Cimory Group that focuses on the central kitchen business.
Their frozen food production has safe standards and quality in producing semi-finished foods, such as processed meat, fish, bread, snacks, bento, and sauces.
8. PT Primafood International
This is a branch of CP Food Indonesia (PT Charoen Pokphand Indonesia), the company that produces Golden Fiesta, Fiesta, Champ, Akumo, Asimo, and Okey.
The advantage of this company’s frozen food is that it has international product processing standards and is processed using high-tech processing machines.
9. PT Sumber Makanan Sehat
The frozen food products offered by this supplier include processed beef and chicken products, with all kinds of meat cuts such as meatballs and sausages.
The advantage of this frozen food franchise business is that you can sell the products under your own brand. Furthermore, all the products are suitable for restaurants of all sizes.
10. Waralaba ICIP ICIP Frozen Food
Established in 2019, all of their frozen foods are high-quality. Furthermore, the cost to become a partner is very low, at just Rp250,000.
They also don’t set a minimum order, making it easy for you to place orders in any quantity. However, the selling price remains different for partners and consumers.
That’s a detailed explanation of the frozen food franchise business, including recommendations for the best suppliers.
Don’t forget, to help your business continue to grow and succeed, use the Labamu app, available for download on Google Play or the App Store. Join over 84,000 Indonesian entrepreneurs who have already experienced its benefits!
By choosing the right long-term stocks and actively participating in the LabamuHub business community, you can build a more secure and prosperous financial future. Happy investing, and keep growing together!
