A tagline is a crucial aspect that influences business branding. You can use a tagline to boost product awareness, making it a highly effective marketing strategy.
Not only that, you can also use a tagline as a unique way to showcase the product’s advantages. Besides serving as an attribute, a tagline is a distinctive feature and characteristic of a product.
Understanding Taglines
In order to understand it well, a tagline is a unique word or phrase, it could be the ultimate word that is usually chosen to maximize product promotion or marketing activities.
Simply put, a tagline can be defined as a memorable phrase or phrase created for the purpose of branding a business. When created and implemented correctly, a tagline can accurately describe product details.
However, many businesspeople still consider a tagline to be a slogan. However, both tagline and slogan are distinct terms, clearly defined by their implementation.
The purpose of a tagline is to describe a business or brand as a whole. Meanwhile, a slogan is more geared toward promotional or product campaign purposes.
Tagline Function
Not only is it a company’s trademark, the tagline also has the following functions.
1. Visual display of business vision and mission
This means your tagline should optimally reflect your business. A simple example is the tagline for the KFC chicken brand, “The Chicken Champion.” Through this tagline, KFC wants to convey that they are the pioneers of delicious, crispy chicken.
2. Business identity
Furthermore, a tagline also serves as a business identity. At the same time, using an appropriate and effective tagline can also strengthen your business. This is because it creates an emotional attachment among customers to your business.
For example, Nike’s leading shoe tagline is “Just Do It.” This tagline was chosen to convey that through Nike shoes or products, customers can do all the things they love.
3. Pembeda dengan pesaing
Every business has its own unique set of players. They naturally compete competitively through product excellence that differentiates them from other similar businesses.
For example, Wardah uses the tagline “Feel the Beauty” as a business strategy. However, this tagline also differentiates it from its competitors because Wardah uses halal ingredients to create its products.
Cara Membuat Tagline
It’s safe to say that a tagline is a crucial factor in the smooth operation of a business. To avoid any mistakes, here’s an easy way to create a tagline that you can try:
1. Identify the Unique Selling Point (USP) of your business or product
The first step is to clearly identify what makes your product or business unique. Your tagline should encompass all of your product’s advantages and unique qualities. This way, your tagline can effectively convey your message to customers and provide solutions to their problems.
2. Understand your target market
The next step in creating a tagline is to thoroughly understand your target market. This way, you can create a tagline that resonates with your customers emotionally.
3. Brainstorming
Brainstorming is also a memorable way to create a tagline. You can start by jotting down any opinions or ideas that come to mind that are relevant to the product or business as a whole.
Next, choose words or sentences that can describe all these aspects, the company’s vision and mission, and the solutions it wants to offer to customers.
4. Benefit-oriented
Creating a tagline also cannot be separated from the advantages or benefits that your product has.
As much as possible, you should also include this aspect when creating a tagline for the business or product.
5. Highlight your business identity
Many people say that the right tagline can highlight a business or product’s identity. For example, if your business’s identity is related to family, you can use words that convey that meaning in your tagline.
6. Sederhana, tetapi singkat dan padat
Typically, a tagline is a description of a business or product, containing a maximum of five words. This means you should understand that creating a tagline involves using simple, short, and concise words, phrases, or sentences that define your business or product.
7. Convey the message
A product or business tagline also depends on the message you want to convey. You can start by adjusting the rhythm and structure so that the words you choose clearly describe your business and are easily remembered by the public.
8. Tell stories and invite
A tagline must also be able to tell a story and engage customers. As mentioned previously, a tagline is one of the factors that determines whether customers are interested in a product and want to make a purchase.
9. Communicate clearly
A tagline is a method for conveying a message to customers. Therefore, you must be able to create a tagline that clearly communicates your product or brand.
10. Provide a logo
Last but not least, is the logo. It’s no wonder that a logo can help people recognize a product or brand. This is especially true if you also emphasize a visual tagline, not just text.
Examples of Unique and Interesting Taglines
Still confused about choosing the right words or phrases when creating a tagline? Here are some examples of unique and engaging taglines that might serve as references and considerations:
- LG: Life’s Good.
- Nokia: Connecting People.
- McDonald’s: I’m Loving It.
- Sony: Make Believe.
- Apple: Think Different.
- KFC: Jagonya Ayam.
- Panasonic: Ideas for Life.
- Nike: Just Do It.
- Yamaha: Selalu di Depan.
- Indomie: Seleraku.
- Kapal Api: Jelas Lebih Enak.
- Wardah: Feel the Beauty:
- GoJek: Pasti Ada Jalan.
- Toyota: Moving Forward.
So, a tagline is an essential aspect of any business, especially when it comes to making your product or brand known to the wider public. To ensure your business continues to run optimally, ensure you’re using the right supporting applications. Labamu could be the best option.
You can use the features in the Labamu app to optimize your business operations, including managing your cashier, creating product catalogs, and generating business reports. Register your business with Labamu now!
