Along with increasing consumer awareness of the environment, nowadays they are not only concerned with environmentally friendly products. However, also on sustainable business practices, including choosing environmentally friendly packaging.
So is it time to consider this idea? What are the benefits and how is the environmentally friendly packaging concept attractive? Temukan informasi selengkapnya di sini!
What is Environmentally Friendly Packaging?
Quoting the Nemesis page, environmentally friendly packaging is a type of packaging that is consciously designed to minimize environmental impacts throughout its life cycle.
These alternatives may include the use of materials that are recyclable, biodegradable, and often come from renewable sources. Unlike single-use packaging which cannot be reused, thus adding to the accumulation of waste and pollution.
Just like other packaging, eco-friendly packaging not only maintains its main function of protecting the contents inside, but can also combine marketing and design elements that encourage the tendency to buy. However, without polluting or having a negative impact on the environment.
Benefits of Using Environmentally Friendly Packaging for Business
Using environmentally friendly packaging provides many benefits, both for the Earth and business. Here are some of them.
1. Reduce Negative Impacts on the Earth
Using recyclable, biodegradable or compostable types of packaging significantly reduces the negative impact on the planet by helping to reduce the amount of waste going to landfill and the pollution caused by plastic.
2. Increase Brand Reputation
Companies that demonstrate a commitment to sustainability have been proven to be able to strengthen consumer trust, build loyalty, and be easily differentiated from their competitors. This means that good intentions to save the Earth can also improve the brand’s overall reputation.
3. Create Competitive Advantage
Paying attention to sustainability and investing in the use of environmentally friendly packaging can attract customers who have the same concerns. This also creates a competitive advantage that makes your business stand out from your competitors. Can create a unique selling proposition too, right?
4. Reduce transportation costs
Quality eco-friendly packaging is often made from lighter materials, such as recycled paper, thin bioplastics, or natural fiber-based materials. Lighter weight can reduce transportation costs, especially in shipping systems where transportation costs are calculated based on the weight of the goods. In addition, environmentally friendly packaging is usually designed to be more minimalist and efficient, thereby reducing the overall size of the package.
5. Spur Further Innovation
Investing in eco-friendly packaging opens the door to innovation. You will begin to explore other solutions and alternatives to develop an environmentally friendly business as a whole—not just the packaging choices. Indirectly, you contribute to the development of sustainable technology. Of course, this not only benefits the environment but also positions your business as a pioneer.
Environmentally Friendly Packaging Concept
Apart from emphasizing the functional aspect, environmentally friendly packaging can also display an aesthetic and futuristic side. The following are several environmentally friendly packaging concepts that might inspire you. Listen, OK?
1. Plantable Packaging
Plantable packaging is not just an idea. This environmentally friendly packaging concept has been used by a skincare and bodycare company in Colorado, United States. They use packaging made from pine cones. Consumers only need to soak them in water, plant them in soil, and let the seeds grow.
2. Edible Packaging
Looking to the future, edible packaging will likely become an interesting trend to be taken seriously. With no recycling and no waste, biodegradability starts and ends with you. Wouldn’t it be interesting if you could eat a coffee cup whose contents you’ve finished?
3. Bioplastics
Bioplastics are a type of plastic packaging made from renewable natural resources. For example corn starch, sugar cane fiber and cellulose. It’s not completely biodegradable, but bioplastics don’t leave toxic residue.
4. Furoshiki
Furoshiki is cloth usually used by Japanese people to wrap gifts. However, this is great, isn’t it, apart from protecting the contents, the wrapping fabric can be used as an additional gift, reused, or even turned into something more valuable, such as a hat, bag, or pillowcase.
5. Antimicrobial Packaging
Many people buy more food than they need and often this ends up in the trash! Betapa mirisnya mengingat masih banyak manusia lain yang hidup kekurangan makanan. So, to extend the shelf life, antimicrobial packaging could be one way to make food not spoil quickly.
6. Smart Packaging
How about packaging that can show the quality of the contents. For example, to show how fresh the tuna is inside. This packaging is also good for medicines or skincare so that users know that the product is no longer suitable because the quality has been damaged.
7. Leaf Packaging
Why not use leaves as food wrappers? This method has been used for a long time, but is starting to be abandoned because it is considered impractical and unaesthetic. However, in the hands of the right person, couldn’t this become art?
Also read: 6 Important Things to Consider Before Developing a Product Packaging Design
Those are some environmentally friendly packaging ideas for inspiration for your business. Unlike inspiration that can come from anywhere, for financial reports and monitoring business operations, you can only entrust the solution to Labamu.
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