Many small business owners think that branding is for large companies only. In fact, every business must be able to stand out and differentiate itself from competitors.
It’s easier to say, but an effective branding strategy can help you develop your business and relationships with customers. If you don’t believe it, check out this article!
What is Branding?
Brand is about how a business is perceived in someone’s mind through certain experiences and ways. These experiences became known as brand touchpoints.
Brand touchpoints can be user reviews, word-of-mouth, media articles, packaging, or mentions on social media.
Meanwhile, branding is the process of controlling it so that a business can be understood and differentiated from similar businesses. Tujuan utamanya adalah untuk merepresentasikan siapa dan apa bisnismu sehingga bisa menciptakan hubungan jangka panjang dengan pelanggan. Both in the form of logos, colors, brand voice, taglines, and so on.
In branding, there are 5 main concepts that you can use to define “who you are” and how you want to be seen. You do this by answering the following questions:
- Purpose: Why does your brand exist?
- Vision: What will the world be like if you succeed in achieving your goal?
- Mission: How will you achieve your vision?
- Values: What do you stand for?
- Positioning: What differentiates you from your competitors?
That way, you can align all marketing activities to maintain brand consistency in all aspects of the marketing you do.
Why is Branding Important?
The benefit of branding is not only that customers remember your design and brand elements but also that it is able to differentiate your brand from competitors’. That is the basic reason why branding is important because it allows you to:
- Look different and stand out in the minds of target customers
- Develop brand equity and create brand recognition
- Align all marketing strategies
- Reach the desired target customers and audience
- Win the hearts of customers because the values are in line with their personal identity
- Opening collaboration opportunities with brands and content creators
- Increase media exposure and mentions on social media
Apart from the brand itself, there are several indirect benefits that can be obtained from branding. Among them are the following:
- Increasing business value, one of which can be seen from the share price if your business is listed on the stock exchange
- Help create a clear company mission and goals so that they can inspire all entities within it
- Helps create a strong company culture
- Increase employee pride and satisfaction
- Attract the best talent to take part in developing your business
10 Types of Branding You Need to Know
Well, it turns out there are many types of branding, friends, depending on the purpose and use. Where, every company can use various types of branding and elaborate on them. Here are several types of branding that you can learn.
1. Corporate Branding
Corporate branding covers every aspect of a business, including products, services, employees, and more. That’s why this type of branding plays a big role in shaping a business’s reputation.
Good corporate branding focuses on the unique selling proposition (USP) and overall business value proposition.
2. Personal Branding
Personal branding is a way for someone to build a brand for themselves, this is actually needed by everyone.
However, there are several professions that really need it, such as leaders, business people, actors, public figures and influencers.
In a business context, personal branding can help you build and develop a business.
3. Product Branding
Product branding is done for one product line only, not for the entire business. Every time a business releases a new product, they need to do branding.
In this case, you need to consider several things, such as consumer journey and experience, as well as competitive analysis.
4. Service Branding
Service branding is actually similar to product branding. However, because the goods are not physically visible, service branding is considered more challenging.
In this case, it is very important to understand customer pain points so that you can determine services that can solve their problems.
5. Geographic Branding
Geographic or cultural branding is a type of branding that focuses on the characteristics of a region as a selling point.
This type of branding is most often used by the tourism sector because it can attract tourists and investors to develop into certain cities or regions.
6. Retail Branding
Retail branding is designed branding. for retail business. This type of branding brings all the different products together under one roof and finds a way to market them all. Not just one product.
In this context, the main point is to convey why people should shop at your place rather than elsewhere.
7. e-Commerce Branding
Although e-commerce is an integral part of retail, it has its own unique characteristics. It only operates in the digital area and through digital communication channels.
Maka dari itu, sangat penting untuk menciptakan pengalaman berbelanja yang berkesan dan stand out. Mengingat sengitnya persaingan di dunia online.
8. Co-branding
Co-branding is when two or more brands come together in a strategic partnership to increase brand awareness.
Brand collaborations like this can expand the customer base and create a more complete and memorable experience for its customers.
That’s information about branding, its benefits and types. Hopefully this information is as useful as the Labamu application which provides various features for recording all transactions and business administration. Come on, hurry up and download the application via Google Play or the App Store!
