Did you know that many Indonesian products are actually world-famous? In fact, you might not even realize that they’re actually made locally.Tahukah kamu sebenarnya ada banyak produk Indonesia yang mendunia? Bahkan, mungkin kamu tidak sadar bahwa produk tersebut asli buatan dalam negeri.
These products prove that the quality of Indonesian producers is on par with that of foreign producers. In fact, many of these products are popular in their exporting countries.
What are the products? Here’s the list!
List of Indonesian Products that are World Famous
Food and Beverage (F&B) Products
1. Indomie
This is one of Indonesia’s culinary prides, with worldwide popularity. Besides being a favorite at home, Indomie is also starting to become a favorite food internationally.
Indomie has now successfully exported to many countries, from Asian and neighboring countries like Hong Kong, Taiwan, and Australia, to countries across continents like the United States, Saudi Arabia, Iraq, and many African countries.
2. Kopiko
Bagi pecinta drama Korea, pasti sempat kaget melihat permen Kopiko ada dalam beberapa drama terkenal di sana. Sebut saja “Vincenzo”, “Hometown Cha-Cha-Cha”, dan “Mine”
After its introduction there, Kopiko became one of Indonesia’s most globally recognized and well-received products, particularly in South Korea. One reason is because it offers a convenient way to drink coffee.
However, Kopiko has actually gone international since 2017 when it was taken into space by NASA.
3. J.Co
Did you know that many foreigners are addicted to eating J.Co in Indonesia and say it is tastier than other famous donut brands from abroad?
Perhaps that is why the donut brand owned by the Johnny Andrean Group, which was founded in 2006, started opening branches abroad in 2007.
Starting in Malaysia, now J.Co can also be found in Singapore, the Philippines, Hong Kong, and even Saudi Arabia.
4. La Fonte
Even though the name is very Italian, La Fonte is an authentic Indonesian product that has gone global.
Very popular in Indonesia, this brand has also become a favorite among people in Asian countries, even as far as Bahrain, the United Arab Emirates, Kuwait, Nigeria, and Zambia.
5. SilverQueen
This chocolate, produced by PT. Petra Foods, has been around since the 1950s. Although many chocolate brands have emerged since then, including those from abroad, SilverQueen remains a favorite, even internationally.
Currently, SilverQueen has exported its products to 17 countries, starting from Brunei Darussalam, Philippines, Thailand, Japan, China, South Korea, and many more.
6. Tolak Angin
You’re probably familiar with the phrase, “Smart people drink Tolak Angin.” It turns out that this herbal remedy isn’t just for smart people; people from other countries also take it.
Products from PT Jamu Industri Jamu dan Farmasi Sido Muncul Tbk., which has been around since 1930, have been exported to many countries, such as Saudi Arabia, Cambodia, Myanmar, Vietnam, the Philippines, and others.
Also read: What are some examples of franchises in Indonesia? Learn about the costs involved and their types!
Fashion
1. The Executive
Karena namanya yang kebarat-baratan, banyak yang mengira The Executive adalah brand luar. Apalagi desain pakaiannya yang elegan dan kualitasnya yang bagus.
In fact, this brand is a local product produced by PT Delami Garment Industries, which is located in Bandung, West Java.
However, because its quality is beyond doubt, The Executive has exported its products to countries, including those in Southeast Asia.
2. Lea Jeans
Having an American style and authentic denim concept, it is no wonder that many people think that this jeans brand is a foreign product.
Padahal, Lea Jeans produk asli Indonesia yang sudah mendunia ini, diproduksi di Tangerang, berada di bawah naungan PT. Lea Sanent.
3. Eiger
Mountaineering enthusiasts or those who enjoy outdoor activities are already familiar with this brand. It turns out it’s also an Indonesian product. Founded in 1979, Eiger received a government award in 1992.
Due to its world-class quality, this brand can be found abroad, such as in Japan, Lebanon, Malaysia, and the Philippines.
4. Buccheri
This brand, which sells a wide variety of footwear, may sound like it originates from Europe, but the name “Buccheri” is actually derived from the names of its three founders: Budi, Ediansyah, and Hery.
They are siblings from Makassar and started making this product in 1980. Now Buccheri is not only famous domestically, but also abroad.
5. Erigo
Founded in 2010, the brand was formerly known as Selected and Co and focused on producing casual batik.
Namun, setelah rebranding menjadi Erigo, sejak 2013 pemiliknya, Muhammad Sadad, mulai gencar memasarkan produknya ke pasar internasional. Apalagi konsep produknya juga berubah, yaitu pakaian street style yang kekinian.
In 2022, Erigo appeared at New York Fashion Week 2022 and began to attract attention from the global market.
Indonesian Manufactured Products that are World Famous
1. GT Radial
This tire brand, produced by PT Gajah Tunggal, has been around since 1951. It initially collaborated with Japan’s Inoue Rubber Company to make motorcycle tires.
However, due to its high quality, GT Radial became known as the best vehicle tire manufacturer in Indonesia. Then, in 1993, they entered the international market and successfully exported to 80 countries across four continents: Asia, America, Australia, and Europe.
2. Krisbow
Not only does the name sound foreign, Krisbow products are of such quality that they are often considered foreign products.
In fact, Krisbow is a subsidiary of the Kawan Lama Group which has been established since 1988. Its name is taken from the name of its founder, Krisnandi Wibowo.
In 2017, Krisbow already had 10,000 products with a distributor network spread across various countries in Southeast Asia.
3. Terry Palmer
Many people assume Terry Palmer towels are imported. However, a closer look at the company that produces them, PT Indah Jaya, reveals that they are authentic Indonesian towels that have achieved global recognition.
Founded in 1962, the name “Palmer” is derived from the words “Pal” and “Merah,” the location of the product’s first factory. In 1988, PT Indah Jaya began exporting and entered the European market.
In 1992, the company opened a new factory in Tangerang and also started exporting its products to Japan.
4. Paseo
Because this tissue brand is often found overseas, many assume Paseo is a foreign product entering the Indonesian market. However, the opposite is true.
Paseo is manufactured by Asian Paper and Pulp, a subsidiary of Sinar Mas. Currently, its products are exported to 65 countries, including the United States and New Zealand.
5. Polygon
Who’s riding a Polygon bike? It turns out this bike is an Indonesian product, specifically from Sidoarjo, and has been around since 1989.
However, because it can create extraordinary innovations, Polygon has even become the mainstay bicycle for leading athletes throughout the world.
One of the famous innovations from this brand is the originator of the Floating Suspension System, which is currently the mainstay of MTB type mountain bikes.
6. Essenza
This famous ceramic brand is also an Indonesian product, founded by PT Intikeramik Alamsari Industri Tbk. in 1993.
Besides domestically, Essenza is also well-known abroad because it has exported its products to various countries in Asia, America, Europe, the Middle East, and Africa.
Elektronik
1. Polytron
Mampu bersaing dengan produk-produk Jepang atau China, membuat Polytron sering dianggap sebagai produk luar negeri.
Didirikan pada 1976 oleh Hartono bersaudara, pemilik Grup Djarum, Polytron awalnya bekerja sama dengan Salora dan Philips. Namun, mereka akhirnya bisa meluncurkan produk pertamanya, yaitu televisi hitam putih, pada 1979.
Pada 2000, Polytron lalu memperluas produknya hingga audio, kulkas, mesin cuci, dan peralatan elektronik lainnya. Lalu, mereka memutuskan untuk melakukan ekspor ke 40 negara, seperti India, Qatar, Spanyol, Amerika, dan masih banyak lagi.
The sheer number of Indonesian products that have gone global is proof that the quality of domestic products is on par with international ones. This includes products from your business.
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