For example, email marketing can be a powerful tool for those of you running a small business or MSME. Through email, you can maintain closer relationships with customers, introduce new products, and even increase sales without the high costs of paid advertising.
According to Gartner research, 64% of consumers and B2B buyers feel satisfied with brand communications. This means that if MSMEs can create more personalized and relevant emails, customers will feel valued, not bombarded.
This article will discuss email marketing best practices and various examples of email marketing that you can immediately copy to suit your business needs.
Why is Email Marketing Important for MSMEs?
Here are some reasons why email marketing is important, even for MSMEs.
- Cost-effective. Compared to advertising, email is much cheaper.
- Easy personalization. Can be customized with customer name, interests, or shopping history.
- Can be traced. You can see how many people opened the email or clicked on the link.
- Automation. Save time because emails can be scheduled.
However, the most important thing is that email marketing is not just about promotion, but also about building long-term relationships with customers.
Best Practices in Email Marketing
Ini beberapa praktik terbaik saat melakukan email marketing.
- Know your customers. Use segmentation to make emails more relevant.
- Use an interesting email subject. Make sure the content is short, clear, and personal.
- Do A/B testing. Try several variations of content to see which ones are effective.
- Make sure it’s mobile-friendly. Because most customers or potential buyers open emails via mobile phones.
- Build your subscription list ethically. Don’t buy a database, it’s better to invite people to register voluntarily.
Marketing Email Examples Based on Goals
1. Email Bulletin (Newsletter)
Purpose: To inform, educate, and engage customers to stay connected with the brand.
Example:
Subject: 3 best resources to help you solve your packing problems
Hello Rina,
Last week, several of our customers asked about how to pack their items to save time. You might have experienced this too.
That’s why we’ve put together three practical tips that can save you up to two hours each week. Read the article here: [Blog link].
This week’s features:
Now, the Smart Pack feature is available at Cerah Store to make it easier for you to send items faster.
Greetings,
Team Sunny Store
2. Welcome Email
Purpose: Greet new customers and introduce the brand from the start.
Example:
Subjek: Selamat datang di GlowBeauty, Sinta!
Hello Sinta,
Thank you for joining GlowBeauty
To get started, here are some links that might help you:
Product guide: [Link]
Video tutorial: [Link]
As a gift, use code WELCOME10 for 10% off your first purchase.
Best regards,
GlowBeauty Team
3. Thank You Email
Purpose: Confirm transactions and strengthen customer trust.
Example:
Subject: We have received your order, Dina!
Hello Dina,
Thank you for shopping at Sahabat Laundry. We have processed your laundry order and it will be completed within 24 hours.
As a token of appreciation, use the code THANKYOU20 for 20% off your next order.
Best regards,
Sahabat Laundry Team
4. Examples of Marketing Emails for Promotions
Goal: Encourage immediate purchases with special offers.
Example:
Subject: Pay less this weekend
Hello Andi,
This weekend only, all the latest bag collections are 25% off with the code WEEKEND25.
Bonus: every purchase above Rp. 500,000 gets a free exclusive pouch!
Click here to claim [Promo link]
Greetings,
Cerah Store
5. Holiday and Seasonal Emails
Purpose: To take advantage of special moments such as Eid, Christmas, or New Year.
Example:
Subject: New Year’s Gift for you
Hello Maya,
The New Year is here! To celebrate, GlowBeauty is offering a 30% discount voucher on all your favorite skincare products.
Use code NEWYEAR30 before January 2nd. Don’t miss out!
Best regards,
GlowBeauty Team
6. Example of a Milestone Marketing Email
Tujuan: Merayakan pencapaian pelanggan atau perusahaan agar mereka merasa dihargai.
Example:
Subject: Congratulations, you are in our top 10% of customers!
Hello Rudi,
Over the past 6 months, you’ve made 10 transactions at Cerah Store. That means you’re among our most loyal 10% of customers.
As a gift, enjoy a shopping voucher of IDR 100,000 with no minimum purchase.
Thank you for being part of our journey!
Greetings,
Team Sunny Store
7. Survey and Feedback Email
Purpose: To collect feedback from customers for service improvement.
Example:
Subject: Help us by filling out this short survey.
Hello Fira,
We’d love to hear your thoughts on Sahabat Laundry’s services. This survey only takes 2 minutes.
As a thank you, we will give you a 15% discount voucher for your next order.
Fill out the survey here [Survey Link]
Thank you,
Sahabat Laundry Team
8. Email Re-engagement
Objective: Re-engage customers who have been inactive for a long time.
Example:
Subject: Santi, still interested in our latest collection?
Hello Santi,
Kami perhatikan kamu sudah lama tidak belanja di GlowBeauty. Supaya lebih seru, kami kasih diskon 20% untuk produk favoritmu.
Plus, we just released a new matte lipstick collection that you’ll love.
Check here [Product link]
Greetings,
GlowBeauty Team
9. Event Invitation Email
Objective: Encourage customers to attend events, both online and offline.
Example:
Subject: We have prepared your place at the Beauty Talk Show
Hello Aulia,
We invite you to a Beauty Talk Show with renowned beauty experts.
Event details:
Saturday, October 21st
10:00 AM
GlowBeauty Store Jakarta
Participants will receive an exclusive goodie bag and Rp50,000 voucher. Register for free here [RSVP link]
Greetings,
GlowBeauty Team
10. Product Announcement Email
Objective: Informing customers about a newly launched new product.
Example:
Subject: New Shoe Collection is Here!
Hello Tono,
We have just launched a new collection of leather shoes that are comfortable for everyday wear.
Buy now and get a special 15% discount for the first week of launch.
Click here to see the full collection [Product link]
Best regards,
Team Sunny Store
11. Birthday Email
Objective: To provide personalized appreciation on customers’ special day.
Example:
Subject: Happy birthday, Dawn!
Hi Dawn,
Happy Birthday! As a gift from Sahabat Laundry, enjoy 40% discount for all your laundry services.
Use code BIRTHDAY40 before August 10.
Have a great day!
12. Email Marketing from the Bank
Objective: Offer financial products with simple explanations.
Example:
Subject: Get more benefits with Flexi Deposit
Hello Zidan,
Kini kamu bisa menabung lebih aman dengan Deposito Flexi dari Bank Ava. Nikmati bunga hingga 6,5% per tahun dan bonus cashback Rp500.000 untuk penempatan dana minimal Rp10 juta.
Promo period: September 1-30.
Terms & conditions apply. More info [Link]
Greetings,
Ava Bank
13. Testimonial Email
Objective: Demonstrate social proof to gain the trust of potential customers.
Example:
Subject: 1,500 customers satisfied with Sahabat Laundry
Hello,
More than 1,500 customers have experienced Sahabat Laundry’s fast, practical and affordable service.
Come on, try it now and feel the convenience yourself [Order Link]
Greetings,
Sahabat Laundry Team
Tips to Avoid Email Spam
Do some of the tips below so that the email marketing you send is not considered spam.
- Use an official email address, not a personal one.
- Don’t send it too often, just 1 – 2 times per week.
- Always have an unsubscribe button available.
- Vary the content, don’t just promote.
From the email marketing examples above, you can see how many variations can be used by MSMEs. Email marketing is not just about selling, but about building trust, adding value, and maintaining long-term relationships.
Then, to help your business grow and even go international, you can get help from Labamu. This app is a business solution to drive growth for any business, from cashiers to raw material management, all integrated in one app.
With comprehensive features, a simple interface, and ubiquitous accessibility, Labamu addresses the challenges faced by entrepreneurs across various industries in Indonesia. More than 84,000 Indonesian entrepreneurs have experienced the growth and ease of running their businesses with Labamu. Download the free Labamu app now on the Play Store or App Store!
