If you want your business to continue to be successful, you must always keep up with the times. For example, restaurant owners should start using digital menus, which are more practical and easily accessible.
So, what is a digital menu? What are its benefits, and how do you create one? Don’t worry if you’re still unsure. We’ll summarize all the information in this article!
So, keep reading the article until the end, okay!
Understanding Digital Menus
A digital menu is a menu that is offered online and can be accessed from a smartphone or tablet after scanning a QR code.
This allows customers to view the food and drink menu more quickly and easily without having to wait for a waiter at the restaurant or eating place.
Nowadays, more and more culinary business owners are realizing the benefits of offering QR code menus and are starting to abandon printed menus.
What are the Benefits of Using It?
So, what are the benefits of preparing a digital menu for customers? Here are some of them:
1. Faster and More Accurate Service
Slow service during peak hours due to servers being overwhelmed with taking orders can be addressed with digital menus. This reduces the waiter’s workload, and customers can still receive their food on time.
This is because when customers use a digital menu ordering system to select their food, the order goes directly to the kitchen and is processed. Furthermore, errors in the kitchen staff’s processing of orders are also reduced with digital ordering.
2. Increase Customer Satisfaction
Thanks to digital menus, customers no longer need to wait to consult with the waiter about the menu they want to order.
Just by scanning the QR code, they can access the menu online and find the menu through photos that depict the food they want to order.
3. Contactless Service
Contactless menus and payment options help meet health and safety standards. They also make the customer experience more relaxed and enjoyable.
Why? Because customers no longer have to wait to receive their menus and make payments. Everything can be done simply by scanning a QR code.
4. Save Time and Increase Efficiency
Have a new menu item to add to your menu? Or a daily special to highlight? With a digital menu, you can update and change it in real time with just a few clicks.
Then, if the restaurant is busy and the kitchen runs out of a certain ingredient, the kitchen staff doesn’t need to directly notify the customer. They can simply log in to the digital menu and delete it.
5. Easier to Up-Sell
Another advantage of ordering from a digital menu is its ease of customization. When customers add items to their cart, it’s a good idea to display additional menu suggestions on the checkout page.
Suggestions given can be items from the appetizer list to pair with the entree or drink specials that are popular during happy hour.
6. Save on expenses
With digital menus, you no longer need to print paper menus and save on printing costs. While the cost may not be significant, if you frequently print new menus, the total printing costs can be quite significant.
How to Create a Digital Menu?
If you’re interested in a digital menu, there are many apps that can help you prepare one, one of which is Labamu.
The Labamu app features a QR Menu feature that makes it easier for customers to view your menu offerings. This will improve the ordering process and customer satisfaction.
Benefits of Using QR Menu
Here are some of the benefits you can get when using the QR Menu feature from Labamu:
1. Easier to Share
With a QR Menu, you can more easily share your menu offerings with customers. Once created, you can share the QR Menu directly on various social media platforms.
If you have a physical store, you can also print multiple QR menus and place them at each customer’s table. Printing the QR menus only needs to be done once, as the menus can be customized within the app.
2. Order Directly from QR Menu
Customers can order directly from the provided QR menu or through the integrated microsite. This makes the ordering process faster and more convenient.
3. Easier to Manage Orders
With direct integration between incoming orders and those to be prepared in the kitchen, order management becomes more effective.
How to Create a QR Menu in the Labamu App
- Go to the “Manage” menu in the Labamu application, then select “Online Menu”
- Click “Download QR Menu”
- Print QR Menu and provide it in store or share it on social media
Come on, create your online shop too!
Nowadays, almost all physical stores have online stores so they are easier to reach for customers, even those who are far away.
Confused about where to create an online store? Try creating one in the Labamu app using the Online Store feature.
This feature allows your store to be seen by more potential customers. This expands your market reach by sharing your store on various social media platforms.
Why Should You Create an Online Store?
There are several benefits that you can experience if you create an online shop at Labamu, namely as follows:
1. Create a Personal Online Store Easily
Who says creating an online store is difficult and requires a lot of effort? With Labamu, simply upload your product details and you can open your own online store.
2. Wider Reach
You can reach potential buyers from anywhere through social media. As long as you create a unique and attractive online store, it will attract their attention.
3. Can be integrated with WhatsApp
Dalam fitur Toko Online, pelanggan bisa langsung memesan produkmu secara online via WhatsApp.
So, customers have the option of ordering from the provided QR code or ordering directly from you, the owner. Both are equally easy for customers.
How to Share Your Online Store
- Click the “Manage” menu, then click the “Product” feature.
- Then click “Share Your Online Store”
- Enter product details, starting from name, photo, selling price, category, to units sold.
- Finally, select the target contact or social media and your online store is ready to be shared.
That’s an explanation of digital menus that can make it easier for you to run a business, especially a culinary business.
For those of you who are interested in using the Online Store and QR Menu features, you can immediately download the Labamu application on Google Play or the App Store now, OK!
