Ramadan is a special time for Muslims worldwide, including Indonesia. Besides being a time to intensify their religious devotion, many people start businesses during it. This is no surprise, as this blessed month is indeed full of profitable seasonal businesses.
During Ramadan, people’s demand for various products and services increases. From food to Muslim fashion, market demand tends to surge. Therefore, this is a golden opportunity for those of you who want to try your luck in the business world.
Business Ideas for Ramadan: Culinary Business
Bulan Ramadan selalu identik dengan aneka hidangan lezat yang dinantikan untuk berbuka puasa dan sahur. Hal ini menjadikan bisnis makanan dan minuman sebagai salah satu peluang usaha di bulan Ramadhan yang menjanjikan. Berikut beberapa opsinya:
1. Sahur and Iftar Catering
Many people don’t have time to prepare their own meals during Ramadan. You can see this as an opportunity for a catering business with special menus for sahur (pre-dawn meal) and iftar (breaking the fast). Ensure the menu is varied and nutritious to attract more customers.
2. Takjil for breaking the fast
Takjil, or snacks for breaking the fast, are always sought after during Ramadan. This is a seasonal business that is very promising. You can sell various types of takjil, such as kolak (sweetened condensed milk), fruit ice, or fried foods, in strategic locations. Affordable prices and delicious flavors will ensure your merchandise sells well.
3. Eid Cookies
As Eid approaches, demand for cookies increases dramatically. You can produce cookies like pineapple tarts, kastengel, or putri salju and sell them both online and offline. Besides a variety of cookie types, attractive packaging can also increase the selling value of your products.
4. Fresh Drinks
Another Ramadan business idea is selling refreshing drinks. The increasing thirst as the fast approaches makes people always seek out sweet and cold drinks. Consider this opportunity to sell refreshing drinks, such as young coconut, fruit juice, or grass jelly ice.
5. Frozen Food for Sahur
When you don’t have time to prepare a pre-dawn meal, frozen food is the most popular option. This means that frozen processed food businesses are also quite popular, making it a viable business option for you during the upcoming Ramadan.
Some products, like nuggets, sausages, and crispy chicken, are highly sought-after options. You can also offer bundled packages at a more affordable price than buying them individually.
Non-Food Business Ideas
Ramadan business opportunities aren’t limited to culinary endeavors. There are also non-food options you can develop, such as:
1. Eid Outfits and Accessories
Throughout the holy month of Ramadan, people also begin to hunt for Eid clothing, especially once the THR (holiday allowance) has officially been credited to their accounts. From gamis (dresses) and koko (traditional Islamic clothing), mukena (prayer robes), to headscarves, everything is offered at very competitive prices.
2. Eid Parcels
The tradition of giving parcels during Eid remains very popular. You can offer gift packages with a variety of contents, from food and drinks, pastries, to prayer items. Adjust the price and contents of the parcels to your target market.
3. New Money Exchange Services
As Eid approaches, many people need new money to share as holiday allowances (THR) with relatives, especially children. You can offer a service to exchange new money at specific denominations and profit from the difference.
4. Eid Decoration and Hamper Services
Similar to parcels, Eid al-Fitr is also a great time to send hampers to loved ones. You can see this as a promising Ramadan business opportunity, with competitive prices and a wide selection.
5. Car Rental for Homecoming
Don’t forget, Eid al-Fitr is also closely associated with mudik, or returning to one’s hometown. Besides using public transportation, some people choose to rent a car for convenience. Here’s another Ramadan business option you might consider.
The capital investment is quite substantial, but the potential profits are likely to be much greater. Just make sure the car you rent is in good condition and roadworthy.
Tips for Running a Business During Ramadan
While businesses during Ramadan can be quite profitable, success isn’t solely dependent on chance. You also need the right strategy to ensure your business runs smoothly and remains competitive in the market. Here are some tips you can implement to increase your Ramadan business success:
1. Thorough Preparation
Plan your business well in advance of Ramadan. Good preparation will minimize operational challenges. Ensure sufficient inventory, a well-developed marketing strategy, and sufficient capital to run the business smoothly.
2. Effective Marketing
Leverage social media and other online platforms to promote your products or services. Attractive photos and clear descriptions will help attract customers. Use promotional strategies like Ramadan-specific discounts or referral programs to boost sales.
3. Excellent Service
Provide excellent customer service, such as prompt responses and on-time delivery. Customer satisfaction will enhance your business’s reputation. Providing friendly and professional customer service can also increase your business’s credibility.
4. Competitive Prices
Set competitive yet profitable prices. Consider capital, operating costs, and market prices when setting selling prices. Offering bundled packages or discounts for bulk purchases can be an attractive strategy for increasing profits.
Starting a business during Ramadan certainly promises lucrative profits. However, you still need to manage your operational activities well to ensure optimal profits.
To simplify your business management, especially when it comes to transactions and financial records, use a cashier app like Labamu. Its comprehensive and easy-to-use features make it effective in helping your business become more efficient and organized. Register your business now.
