Labamu

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Graphic Design

1-3 Years Experience
Report: Head of Marketing

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As a Graphic Designer in Labamu’s Marketing Division, you will develop visual content that supports performance marketing, product education, and brand storytelling. You will collaborate with various teams in marketing, especially Growth, Performance, CRM, and Product Marketing, to produce creative material that is conversion-oriented and aligned with brand identity.

This position is suitable for a designer who enjoys creating digital marketing content, understands the needs of MSMEs, and is able to thrive in a fast and dynamic SaaS/fintech environment.

Key Responsibilities:

  • Design digital assets for advertising, social media, email marketing, landing pages and promotional campaigns.

  • Create visuals that explain Labamu product features such as POS, invoicing, QR Menu, omnichannel commerce, and others.

  • Supports multi-channel campaigns via WhatsApp, SMS and Email in harmony with Labamu’s Campaign Management solution.

  • Develop design materials for MSME programs such as Women Grow Together, highlighting Labamu’s community empowerment initiatives.

  • Collaborate with the Marketing Team to carry out creative iterations to improve performance (CTR, CVR, ROAS).

  • Maintain a strong and consistent brand identity across all marketing and product touchpoints.

Required Qualifications:

  • Memiliki pengalaman 1–3 tahun sebagai Graphic Designer, diutamakan yang berfokus pada kebutuhan marketing.

  • Mastering Adobe Creative Cloud, especially:
    – Adobe Illustrator (main for branding & illustration)
    – Adobe Photoshop (for advertising, social media and product visualization)
    – Adobe Premiere Pro or After Effects (a plus for motion content)

  • Able to edit short videos using CapCut (for Reels, TikTok, and UGC-style content).

  • Have a strong understanding of digital advertising, performance-based creative, and design principles for marketing.

  • Able to simplify complex SaaS/fintech concepts into clear and easy to understand visuals.

  • Memiliki portofolio yang menarik dan menunjukkan karya desain untuk kebutuhan digital marketing.

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