Business is not only limited to selling products or services and making a profit from the sales results. Business also includes how to offer products or services to potential consumers, so that they can receive the products and services well.
Unfortunately, not all business people understand the importance of product offerings. As a result, it is not uncommon to encounter business development failures due to bidding techniques that can be said to be inappropriate.
This article discusses how to offer products that are attractive and easy to do.
Easy Ways to Offer Products
Even though product quality and price have a strong influence on consumer interest, without a good offer the product you are offering will likely be difficult to accept.
Here are several ways to offer products that are attractive and easy to do:
1. Show off product advantages
So that the product can be well received by consumers, you certainly have to highlight the added value or superiority of the product when offering it. Explain the details of the advantages of your product as naturally as possible.
Generally, consumers are not very happy with provocative and exaggerated presentations when receiving product offers. It doesn’t matter if the product has shortcomings; explain them well and convince potential customers that these weaknesses are not a problem because the benefits provided are much greater.
2. Give a Positive First Impression
The next way to offer a product is to give a positive first impression. This is important for you to do because it can foster customer trust and loyalty. So, how can you make a positive first impression on consumers?
It’s not difficult; you can try inviting or persuasive sentences without being pushy. Provide a clear explanation of your product or service using language that’s easy for customers to understand, while maintaining politeness. This can make it easier for customers to recognize the product you’re offering.
3. Provide Maximum Service
Customer service is key to any product offering, especially new products. This applies to both existing and potential customers. Provide excellent customer service, for example, by using polite language and providing excellent service.
This can make customers feel satisfied and will definitely come back again with their entourage. Starting from here you recognize the technique of word of mouth promotion. Don’t forget, give fair treatment to all customers, avoid emotions as much as possible.
4. Don’t look down on other products
When starting a business, you’ll undoubtedly have competitors offering similar products. Therefore, it’s best to avoid denigrating competitors’ products when offering your own.
Even though the product is of lower quality than the product you are offering, it is still not wise to underestimate it.
Not a few customers end up doubting the quality of the product because the offer seems to devalue other products.
5. Increase your self-confidence
Behind all the previous tips, how to offer a product cannot be separated from the self-confidence you have. Because, by having self-confidence, you can certainly offer products clearly and calmly so that customers can understand and believe what you say.
Cultivating self-confidence is not difficult. You can start by practicing in front of the mirror. Choose the product you want to offer and try to position yourself as if you are facing a customer. Don’t forget, make sure you have mastered the information about the product well, including the advantages of the product.
6. Provide Attractive Offers and Promos
Until now, promotions have been the most effective way to attract customer interest. They are always happy with discounts, cashback, or bundling products or other types of offers. This is one way to offer products that you can try.
Apart from attracting consumers’ interest, it is not impossible that they can also buy your product. That way, you can also make a profit. Not only discounts, offers can also be in the form of buy one get one free, product bundling, or vouchers.
7. Understand Customer Needs
When meeting with potential customers, you should not talk about your own business. Instead, it’s better for you to listen to what potential customers are complaining about, find out what they really need. From there, you can try to provide a solution through the products you have.
However, don’t forget that every potential consumer has different needs, and you can see this as an opportunity to create the right product. Observe carefully the potential and character of each customer, make sure you know and understand more.
If possible, you can ask potential customers about their personal questions without having to touch specific things about them.
In the process of offering products, success is not only determined by the quality of the product itself, but also by the way it is delivered to consumers. Combining a deep understanding of the target market, the use of effective communication strategies, and presenting attractive offers is the main key.
Additionally, maintaining good relationships with customers through ongoing and responsive follow-up will strengthen their trust and loyalty. With the right approach, you can ensure that the products offered not only attract interest, but also meet consumer needs optimally, thereby resulting in increased sales and sustainable business growth.
If you want to optimize your business, Labamu could be one of the best solutions. There are features that you can use to facilitate business operations, starting from Cashier POS, Stock Management, and Billing and Reports. Come on, use Labamu!
