Banners are a form of promotional media which can be said to be quite widely used in the marketing and advertising sector. Having a striking appearance due to its large size, banners can attract the interest of many people from many locations.
This article will discuss what banners are, what are the advantages of using banners as promotional media, and what examples of banners are often used by companies to market their products or services.
What is a Banner?
So, banners are promotional media that come in the form of cloth or other materials and are screen printed or printed with various information, messages or images. Often, banners are used to promote or advertise certain products, events, campaigns or services.
Apart from that, banners are also often positioned in very strategic locations, such as urban areas, highways, or public activities that can reach a wider community.
Banners are large in size and quite striking in appearance. This makes banners easier to see and read by audiences from quite a distance.
The material used to make banners is material that has good resistance to extreme weather. So, the selected material does not quickly deteriorate even if exposed to rain or heat and the information conveyed is not lost.
Benefits of Using Banners for Promotion
Even though quite a few people think of banners as a fairly traditional way of promotion, the fact is that using this media as a marketing strategy provides several benefits, including:
1. Larger market coverage
As previously mentioned, banners are large in size so they are more striking and can be seen from quite a distance.
Of course, this not only makes this media easier to see, but also reaches more target markets, better yet, new target markets that may have more potential.
2. More flexible location
Banners can be placed in various strategic locations that allow them to be seen by many target markets.
For example, placing banners on roadsides, public areas, or shopping centers that are frequently passed by many people. It can also be installed in a location close to a red light so that it is easier for the public to read while waiting for the green light.
3. More resistant to weather changes
Even though they seem traditional, in fact banners have better resistance to weather changes, be it heat or rain.
Some banners are also more resistant to wind exposure, but they must be placed in the right position and make sure they are strong. This makes banners more suitable for use in a variety of environments that have widely varying climatic conditions.
4. More economical costs
Rather than advertising or promoting products via electronic media such as radio or television, advertising via banners tends to be more affordable. This can certainly help companies reduce operational costs spent on marketing, in this case product promotion.
What’s more interesting is that banners can still be used again when companies want to hold certain events or activities, or have special campaigns with extra costs which are usually still lower than creating new advertisements.
In the world of marketing which is always developing, banners can still be the best option for promoting or marketing products that are effective and strong enough to reach the target market more effectively.
Its relatively large size, quite striking appearance, and its capability to reach a wider target audience, banners have a very crucial role for more successful marketing and promotions.
Examples of Banners
You must have seen product promotions or marketing directly through banners, either on the street, shopping centers, or at certain events.
One another may look similar, or even the same. However, it turns out that there are several examples of banners that are commonly used to promote or market products, including the following:
1. Banner for promotion
This type clearly aims to market or promote products or services. For example, an electronics store plans to hold a big sale or warehouse clearance for its store.
They will use banners to provide information about the products being promoted and the size of the price discounts given.
2. Banners for music activities
A music event with a large scope often uses banners to provide information regarding the event to be held. This banner will contain information about which musicians are performing at the event, when the event will take place, and the ticket prices offered.
3. Banners for campaigns or social issues
Government or non-profit organizations also often use banners as information media when campaigning for various social issues that are currently hot topics of discussion. For example, health campaigns, anti-drugs, or campaigns related to violence against children.
Promotion Tips Using Banners
Creating advertisements or promotions using banners may be more affordable. Even so, you still have to make it correctly. Here are some promotional tips using banners that you can pay attention to:
- Know the size of the banner and the material you want to use. The better and better the quality of the material chosen, the more expensive the price will usually be.
- Not too much writing, because this can make the audience lazy to read. Remember that banners are often placed on the side of roadways so audiences will need a quick time to read all the information.
- Use sentences that can attract attention, especially if you want to get a new audience.
- Provide clear contacts, such as telephone number, address, chat number for the WhatsApp application, and social media accounts if any.
- Include images. If you want to promote a new product, make sure to provide relevant and quality images.
- Show logo. This is very important because the audience will more easily recognize the company identity from the logo.
So, that’s complete information about banners that you need to pay attention to before choosing promotions through this media. Apart from thinking about promotional methods, you must also not forget to maximize business operational activities. Take advantage of the Labamu application to make it easier.
The Labamu application has many features that can make it more practical for you to manage your business, starting from Cashier POS, Managing Raw Materials, Digital Products, QR Menus, to Reports. Come on, use Labamu now!
