Many people are reluctant to live in villages because they fear it will be difficult to find work. However, even though there may be no companies, there are actually many businesses that can be run in villages.
So, don’t be afraid of not being able to earn money in the village because there are many business options you can do there.
Benefits of Opening a Business in a Village
Unlike in the city, there are several advantages or benefits if you open a business in the village, with all its limitations.
- The target market is promising.
- The competition is not too tight.
- Consumer culture is more predictable.
- Must have regular customers.
- Low operating costs.
Promising Business Recommendations in Villages
1. Grocery Store

While grocery stores and minimarkets are rife in cities, the situation is different in villages. When villagers want to buy basic necessities like rice and sugar, they often have to travel long distances by car.
So, if you decide to open a grocery store in the village, it will most likely sell well and have many customers.
As long as the price remains reasonable and you don’t take too much profit, yes.
2. Credit and Electricity Tokens
Even though they live in villages, people there definitely still need credit and electricity tokens.
Moreover, almost all smartphones now require internet credit, which must be topped up frequently. Furthermore, most homes also use electricity tokens, which also need to be topped up periodically.
The capital required to open a business selling mobile phone credit and electricity tokens isn’t large. However, if you want a counter, make sure it’s in a strategic location.
3. Mini Gas Station
In fact, many villagers already own motorized vehicles. However, gas stations are still very rare in villages.
For this reason, opening a mini gas station business in the village could be the right choice.
Since most mini gas station businesses are franchises, you only need to contact the owner to ask for permission to work with them.
An additional idea for those who have skills in the automotive field, you can also open a small repair shop next to a mini gas station.
4. Food Stall or Coffee Shop
Everyone needs food every day, including people in villages. If most residents, including mothers, work in farming or gardening, they likely don’t have the free time to cook.
A breakfast or lunch stall selling rice with a variety of side dishes can be a promising business in a village, especially if the prices are affordable.
However, if the villagers are accustomed to cooking their own food, you can open a coffee shop that also sells cakes, fried foods, and other snacks.
Also read: 10 Promising Business Opportunities for the Future in 2024 and Beyond
5. Plant Seeds

Not many people consider the plant seed business a small-scale venture. However, if pursued seriously, the plant seed business can be a very profitable venture in rural areas.
Especially if many people in the village still garden and cultivate crops, they’re more likely to buy them. You can also offer quality plant seeds to the farmers in the village.
6. Cultivation of Ornamental Plants
Starting an ornamental plant cultivation business usually requires a large area of ββland. So, if you live in a rural area, this is certainly a great opportunity.
Ornamental plants actually have a higher selling value than ordinary plants, especially in big cities.
So, choose a popular ornamental plant and ensure it’s well-suited to the village climate. Then, sell it online to attract more buyers.
7. Free-range Chicken or Laying Hen
Did you know that free-range chickens are more expensive than farmed chickens? It turns out that raising free-range chickens doesn’t require a lot of capital.
Besides selling the chickens, you can also sell their eggs. Free-range chicken eggs are also highly sought after and fetch a higher price than regular chicken eggs. You can sell them to village stalls or even to large stores in nearby cities.
8. Catfish Farming
Why choose catfish and not other types of fish? Because catfish farming doesn’t require a large initial investment. However, caring for catfish is relatively easy.
Catfish fry are also affordable, and they can be harvested quickly, allowing for immediate profits. You can sell catfish to many sources, including street vendors, fishmongers, collectors, and catfish-based food vendors.
9. Livestock Products

The advantage of living in a village is that you can get commodities to sell directly from the source. For example, goat or cow meat and milk, as well as chicken eggs.
However, you don’t need to be a farmer directly. You simply need to collaborate with the farmer and purchase the commodities you wish to sell.
Of course, you will get a very cheap capital price and sell it at a high price because it is βfresh from the ovenβ.
10. Processed Foods
Don’t want to start your own livestock or agricultural business? You can start a business selling these products and then market them to nearby cities or even throughout Indonesia.
Each village generally has abundant livestock and agricultural resources. Well, you can leverage this wealth to create a business.
They do this by purchasing produce directly from local farms and then processing it into a variety of unique foods, such as whole milk yogurt, homemade cheese, chips, sweets, pickles, and other snacks.
11. Typical Village Craft Products
Are there natural resources in the village that could be made into crafts, but no one is yet cultivating them? Or are there already traditional village crafts, but sales are low because no one is marketing them?
This is a very promising rural business. You can collaborate with talented mothers who make crafts. Start small to avoid losses.
12. Sewing or Altering Clothes
Do you have good sewing or clothing alteration skills? Put them to use.
Skilled tailors or clothing alterations may still be very few or even nonexistent in villages.
If you open this business in a village, the villagers will feel helped because they don’t have to go all the way to the city to sew or alter clothes.
13. Salon atau Pangkas Rambut

If you notice there aren’t any salons in your village, take advantage of this opportunity to open one. In fact, even a hairdressing business would likely be a big hit in a village.
Just make sure the price of the services offered is still reasonable and not too expensive so that many mothers and young women are willing to have treatments at the salon.
14. Party Equipment and Sound System Rental
When holding a celebration, villagers usually have to rent party equipment and sound systems from the nearest town.
If you can open a rental business directly in the village, your business will undoubtedly become a top choice. In fact, residents in neighboring villages might even prefer to rent party equipment and sound systems from you.
However, the capital required to open this rental shop is quite large and the return on investment will not be too fast because the villagers do not hold parties or celebrations all the time.
15. Accommodation and Tour Guide
If you live in a village that is frequently visited by many tourists, this could be a good business opportunity.
Open a simple, yet pleasant, clean guesthouse with affordable prices for tourists. Then, collaborate with local youth who understand the ins and outs of their village and its history to act as tour guides.
Also read: Home Businesses for Housewives, Tempting Turnover!
16. Reseller
The advantage of being a reseller is that you don’t have to go through the hassle of creating products to sell. Many products can also be sold in villages. In fact, rural communities have now become marketing targets for national and even international brands.
Choose products that you think have a high probability of selling, such as household goods, beauty products, and even snacks.
17. Dropshipper

If you don’t want the hassle of managing the products you’re selling at home, then becoming a dropshipper is the answer.
Items sold through dropshipping can also be marketed in villages. Selling with this system is easier because you don’t need capital to purchase the goods; you simply sell them.
These are various promising businesses you can start in a village. If you’re starting a business in a village and need help managing it, try the Labamu app.
Here, you can create an online store for FREE simply by uploading products. There are also various helpful features like POS Cashier, Raw Material Management, and Order Management. Download it now on Google Play or the App Store!


