Brand Positioning 101: Definition, Benefits, and Tips for Implementation
According to HubSpot, having a brand positioning strategy is essential if you want your business to succeed. Companies that consistently implement this strategy have been reported to earn, on average, 10–20% more revenue than those that don’t. But that’s not all—brand positioning also offers other benefits, such as strengthening brand image, increasing customer loyalty, and […]
What is MSME: Starting from the definition to how to develop it
You must have heard the term MSMEs often, right? However, do you understand what MSMEs are and their types and roles? Even though they are called MSMEs, it turns out that this scale of business absorbs almost 97 percent of the workforce in Indonesia. This statement was conveyed directly by the Deputy for Coordination of […]
PPOB Transactions Are Increasingly Profitable, New Motorcycles for Eid
Hi, Labamu Friends! In order to welcome Ramadan and Idul Fitri 1445 Hijriah, we are holding the “Labamu Ramadan Blessings” program which all Labamu users can participate in. What is your Profit Ramadan Blessing Program? This program is a form of Labamu’s appreciation to Friends by distributing prizes in the form of 2 (two) electric […]
The Importance of Creating Customer Satisfaction: It’s Time for MSMEs to Show Their Teeth
The ongoing boycott of affiliated products has opened up a promising business opportunity for MSME entrepreneurs. Many people are turning to local products as a substitute. If handled seriously and able to create customer satisfaction, this opportunity could be the momentum to elevate your business to the next level, Labamu Friends! After all, what business […]
10 Digital Marketing Strategies for SMEs: Time to Make a Bold Move
Adopting digital marketing strategies enables SMEs to engage more closely with both existing customers and potential leads. This way, you can leverage its convenience to boost brand awareness, create memorable experiences, and attract potential customers—all starting from zero cost! To help our Labamu friends understand better, we’ve compiled comprehensive information on digital marketing, along with […]
Disbursement of Labaku Balance during the National Holiday Period
Hello, Labamu Friends! Referring to the 2024 Public Holiday Announcement regarding the Vesak Day observance on Thursday, May 23, 2024, we would like to inform you of several updates regarding changes to Labamu’s transaction schedule, as outlined below. Therefore, we recommend that you temporarily choose alternative payment methods to ensure smooth and uninterrupted transactions at […]
How to Create an Effective Product Marketing Strategy for All Types of Business
In a world that continues to move forward, a product marketing strategy is not only a necessity, but a must for every business person who wants to survive and develop. As the market becomes increasingly competitive, intelligence in choosing and implementing the right marketing strategy can be the difference between a thriving business and one […]
Stock Opname: A Key Strategy for Effective Inventory Management
For business owners in the retail sector, errors in recording inventory or transactions often occur. For example, incomplete or inaccurate records can result in incorrect stock levels. In this case, stock opname is one of the most effective solutions to help address these issues. Stock opname helps ensure that the stock quantities recorded in the […]
Why Is Market Analysis Important? A Must-Have Guide for MSME Entrepreneurs
Market analysis is the first step you must undertake before you start creating and promoting your product to potential customers. It’s no surprise that the success or failure of your product depends on how well you implement this analysis. This step is a highly calculated estimate. This is because business-related strategies and decisions are determined […]
How to Calculate and Formulas for Cost of Production: the Key to your Business Success
In the dynamic world of business, mastering the cost of production formula is like having a compass that always points north. For you, the warriors of MSMEs and adventurous business owners, understanding these details is not just about numbers, but about navigating your business towards the peak of success. Let us prepare for a journey, […]