Labamu is building a thriving ecosystem for SMEs in Indonesia—and LabamuHUB is at the heart of that mission. We’re looking for a strategic yet engaged Brand & Community Manager to craft a cohesive narrative across our brand and merchant communities, while elevating Labamu’s position as a thought leader for SMEs.

This role will champion the connection between brand storytelling, community engagement, and on-the-ground impact. You’ll design meaningful experiences, events, and content that empower merchants, facilitate collaboration, nurture leads, and strengthen Labamu’s presence in the SME ecosystem. You’ll also shape a long-term community strategy that drives brand loyalty, merchant growth, and export readiness.

Key Responsibilities:

Brand & Community Strategy

• Develop a clear narrative that connects the Labamu brand to the merchant community platform, ensuring consistent storytelling across events, content, and communications.
• Strengthening Labamu’s position as a thought leader for SMEs through community-based insights, stories, and educational initiatives.
• Establish and execute strategies that build me

Community Management

• Build, grow, and manage an active and collaborative merchant community across multiple platforms (WhatsApp, Instagram, LinkedIn, Facebook, and more).
• Act as the primary point of contact for merchants — ensuring they receive timely support, guidance, and opportunities to grow.
• Foster a positive, professional, and solution-oriented environment across all community touchpoints.

Program Development

• Building and refining community programs designed to strengthen collaboration, drive growth, and unlock export opportunities for merchants.
• Developing gamification concepts to increase merchant participation, retention, and engagement.
• Partner with cross-functional teams to ensure programs are impactful, measurable, and aligned with Labamu’s brand objectives.

Content & Social Media Management

• Mengembangkan dan mengawasi strategi konten di seluruh kanal komunitas untuk memperkuat story merchant, mempromosikan acara, dan mengedukasi UKM.
• Ensuring consistent and engaging brand communications across WhatsApp, Instagram, Facebook, and internal community platforms.
• Respond to community feedback, conversations, and questions in a timely, empathetic, and helpful manner.
• Collaborate with the marketing team to produce high-quality promotional materials and digital campaigns that support community programs.

Reporting & Insights

• Track and measure the effectiveness of community initiatives using engagement metrics, program acceptance, and qualitative feedback.
• Analyze data to refine strategy, optimize event performance, and identify new opportunities for merchant engagement.
• Share regular reports, insights, and recommendations with leadership.

Required Qualifications:

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5 years experience in community management, brand activation, event development, or related role.
• Proven track record in managing social media communities and developing programs that drive engagement.
• Experience working with SMEs, merchant ecosystems, or marketplaces is a strong advantage.

Skills & Competencies

• Excellent communication and interpersonal skills with the ability to build trust with diverse merchant profiles.
• Strong speaking skills with a brand-first mindset.
• Excellent project management skills with the ability to handle multiple programs and deadlines.
• Creative and strategic thinkers who can turn insights into impactful community activities.
• Proficient in social media management, analytics tools, and content planning.
• A data-driven approach to measuring program success and engagement.

Personal Attributes

• High emotional intelligence and a genuine passion for building community.
• Proactive, adaptive, and comfortable working in a fast-paced environment.
• A practical execution mindset — willing to dive into the details while keeping an eye on the long-term strategy.
• Resilient, resourceful, and passionate about creating value for SMEs.

What We Offer:

• Opportunity to shape leading initiatives within the ever-growing Labamu ecosystem.
• A collaborative, supportive, and mission-oriented team environment.
• Competitive compensation and benefits package.
• Pengembangan karier dan kesempatan belajar untuk mengembangkan keahlian Anda dalam branding, pembangunan komunitas, dan pemberdayaan UKM.