You certainly understand well that business will not run well without a plan, including the culinary business.
However, by looking at an example of a food business plan, you can find out what the goals and direction of the business you are running or want to run are.
Even so, you also realize that a business plan cannot be a guarantee that the business will be successful. However, having a business plan or business plan can help you manage your business so that it is in line with your goals.
Tips for Planning a Food Business
The culinary business is a type of business that is very popular and has no end. Even so, competition is no less fierce, and this is the reason why you need to make a business plan.
It’s true, you can follow the steps of an existing business, this is also not a problem. However, you still have to carry out new innovations which can certainly be seen as advantages and characteristics of your business.
Apart from that, a business plan also allows you to have several alternative solutions when you encounter problems. Berikut ini tips yang bisa kamu coba lakukan ketika membuat perencanaan usaha di bidang kuliner:
1. Do Research
The first thing you have to do when making a business plan is do research. It could be said, research is a basis that you should not skip before running a business. There are various forms of research, such as product, price, market, target research, and competitor research.
2. Create a Business Profile
Business or business profile is also an important aspect in planning a business. Because, this can help provide a brief explanation related to the field and advantages of your business, including an overview of your business plan.
In the business or business profile, the vision and mission that you want to achieve and what you want to choose is usually included. Write down what the advantages of your business are so that it can attract more interest from investors.
3. Product Details
The next tip is to provide a clear and detailed explanation about the product or service you offer.
Through the explanations you provide, it will be easier for the parties involved to get an idea of the business potential and opportunities in the future, what innovations you have, how to solve any problems, and how to stay competitive.
4. Determine the Target Market
Now, you have a product explanation. Next, you have to determine who the target market is for your business. As much as possible, adjust this target to the price and quality of the product.
Through an appropriate target market, the products and services you have can be accepted more easily. Not only that, the target market also helps you develop your business more effectively and efficiently.
5. Set a Budget
This is the aspect most related to the operational capabilities of your business. Carry out detailed calculations regarding initial capital, spending on raw materials and tools, costs for other operations, and an overview of the profits that can be obtained.
Make neat and detailed records of all incoming and outgoing money so that it will be easier for you to carry out evaluations later.
6. Strategy and Team
You may be able to do all operational activities at the start of a new business. However, it is better if you have a team that is competent and has a vision and mission that is in line with you in developing your business and promoting it.
Not only the management team, but also the marketing team has good strategies and ideas to bring in customers and profits.
The role of the team and the strategy you use to do business will determine the level of effectiveness in achieving goals.
7. Investors
The final tip is to choose potential investors for business development. This is no less important because investors must also have the same goals as you.
Make sure you study and record in detail the cooperation flow that will be used together with investors.
Example of Food/Culinary Business Planning
To better understand the description of a business plan, below is an example of a food business plan that you can pay attention to. For example, you want to open a healthy catering business.
1. Business Structure
Let’s say the name of your catering is Healthy Eating. The business structure can include the business name, business form, type (whether heavy food or snacks or cakes), and business address.
2. Vision and Mission
Next, the business vision and mission, write clearly what your business vision is, also provide an overview of the mission you want to achieve.
For example, Eating Healthy has a vision to help increase public awareness of the importance of eating healthy food.
Meanwhile, your mission is to provide a healthy menu that suits each individual’s condition.
3. Business Overview
This section explains in detail the business you run. Misalnya, Makan Sehat menjadi bisnis kuliner yang khusus menawarkan menu sehat harian.
Also explain the stages of the production and marketing process chosen, and how the business operations take place, whether you do it alone or with other people.
4. Target Market
Examples of food business planning also do not escape the target market. In this case, the Healthy Eating business targets all people, both children and adults, including the elderly.
Because, everyone has the right to get healthy food according to their individual body condition.
5. Advantages and Weaknesses
Then, do a SWOT analysis regarding your business. Look for strengths that competitors don’t have, weaknesses, threats that might arise, and what business opportunities exist.
6. Production Process
Then, the Healthy Eating business production process. Each menu is made from organic and quality ingredients, including meat, vegetables, eggs and other ingredients.
The process of making or processing each food menu is also ensured to be hygienic, including tight packaging to minimize contamination.
7. Marketing Strategy
Lastly is the marketing strategy used for promotion. For example, Healthy Eating utilizes online marketing through social media, including Facebook, TikTok, X (Twitter), and Instagram. The promotion is carried out by providing discounts for the first 10 customers, or orders with a total expenditure of IDR 50 thousand.
So, you have got an idea through the food business planning example above. The next step, you need to use the right tools to ensure your business runs optimally, one of the recommendations is Profit.
Labamu offers various superior features that can help run a business smoothly, such as POS Cashier, Organize Raw Materials, QR Menu, and Reports. Through Labamu, business owners can face all challenges with confidence.
