The term “beyond digital” is not merely about technology, but about how you, as a business owner, can adapt, grow, and build a business that remains relevant amid changing times.
In today’s fast-paced era, many business owners feel the need to “go digital,” but don’t always know where to start.
This is where Labamu’s Beyond Digital comes in—to bridge that gap through an approach focused on real-world experiences, firsthand stories from industry practitioners, and discussions that are directly relevant to everyday business challenges.
Through Beyond Digital, Labamu presents a series of panel discussions and practical learning sessions designed specifically to help businesses—especially MSMEs—navigate the challenges of the digital era in a more human-centered, collaborative, and sustainable way.
The Inaugural Launch of Beyond Digital
On Thursday, December 11, 2025, LabamuHub, a feature of Labamu, officially launched Beyond Digital as its latest panel discussion series, forming part of its community and learning programs.
This launch marks LabamuHub’s first step in creating a discussion space that is closer to business owners—especially those who want to grow in the digital era without losing their brand identity.
The inaugural Beyond Digital session was held in collaboration with HIPMI Culinary Indonesia and carried the theme “Building a Culinary Brand That People Talk About.”
The event took place at NOTK Restaurant, Jakarta, and was attended by culinary business owners, young entrepreneurs, and community members eager to learn directly from the practical experiences of industry experts.
The panel discussion featured two experienced speakers: Cikhita Sebayang, Chair of HIPMI Culinary Indonesia, and Putri Rusli, Head of Brand Communications at Labamu. Both shared insights on how a culinary brand can stand out, remain relevant, and stay memorable to customers amid increasing competition.
Beyond Digital and Building a Strong Brand Foundation
One key message discussed in the Beyond Digital session was that digital transformation and brand building cannot stand alone; both must be built on a strong business foundation.
During the discussion, it was emphasized that a successful brand is not just about an attractive logo or a social media presence, but also about:
- Clear positioning so that customers understand who you are and what sets your business apart.
- Authentic storytelling that makes the brand feel more human and memorable.
- Consistency in growth, encompassing communication, products, and customer experience.
- A deep understanding of customers, as a strong brand always starts with the needs of its audience.
Digital transformation runs more smoothly when supported by reliable operational systems. With the right digital systems, a business can grow more efficiently, measurably, and sustainably without compromising quality.
Why Beyond Digital Is Relevant for Business Owners
Beyond Digital is designed as an ongoing discussion series that goes beyond technology to address the real challenges business owners face every day. The program provides a space for genuine conversations, practical learning, and meaningful collaboration among business practitioners.
For those running small or medium-sized businesses, Beyond Digital can serve as a platform to:
- Learn from real-world experiences, not just theory.
- Gain firsthand insights from industry practitioners and leaders.
- Build connections with fellow entrepreneurs.
- Discover new ways to grow your business in the digital era.
Benefits of Joining a Community for Small Business Owners
Beyond Digital also emphasizes the importance of community in the business journey. Running a business often feels like a rollercoaster ride, full of challenges and uncertainties—and this is where a community plays a crucial role.
Here are some key benefits of joining a business community, such as LabamuHub.
1. A Strong Support System
You don’t have to face every challenge alone. In a community, you can share experiences, seek solutions, and receive moral support when your business is tested. This support helps maintain your motivation and confidence as a business owner.
2. Collective Knowledge and Experience
A community brings together diverse experiences. You can learn from others’ successes and mistakes—from marketing strategies and operational management to product development. This knowledge often saves time, money, and effort.
3. Beyond Digital Can Expand Your Network and Opportunities
Networking is a crucial asset in business. Through communities, you have the opportunity to build meaningful relationships, discover collaboration opportunities, and even establish unexpected new business partnerships.”
4. Driving Innovation and Creativity
Meeting people from diverse backgrounds opens up new perspectives. Discussions and idea exchanges can spark innovation and help you spot opportunities that might have been overlooked.
5. Accountability and Growth
By sharing goals within a community, you gain an accountability system that drives growth. Observing the progress of other members’ businesses can also serve as motivation to keep improving and to aim for higher achievements.
Part of the LabamuHub Program
Beyond Digital is one of the main programs of LabamuHub, focusing on learning, discussion, and collaboration to help businesses adapt in the digital era. The program is designed to make the digitalization process feel easier, more relevant, and aligned with the real needs of entrepreneurs.
In addition to Beyond Digital, LabamuHub also offers other programs, such as:
- Outreach, a social initiative aimed at supporting community and business growth through education, collaboration, and access to various resources.
- Achieve, a gamification and interactive challenge program with rewards, designed to encourage participation and learning in a fun way.
LabamuHub activities include seminars, discussions, and training sessions focused on how to maximize Labamu’s tools and features to support business operations.
Who Can Join?
LabamuHub is open to various types of entrepreneurs, including:
- SMEs ready to grow and go digital
- Business owners looking to expand into international markets
- Young entrepreneurs and startups seeking networking and collaboration opportunities
- Anyone who wants to learn and grow alongside a business community
By joining LabamuHub and participating in Beyond Digital, you not only learn about digitalization but also build a stronger, more relevant business foundation that is ready to face future changes. Beyond Digital is not just about advancing technology; it’s about creating a sustainable business through learning, community, and real collaboration. Join LabamuHub today!
