As the year draws to a close, it’s a great time for businesses to implement new marketing strategies to boost growth and stand out from the competition. One way to do this is by offering promotions.
By taking advantage of the holiday season and increased shopping habits at the end of the year, you can strive to ensure that your business remains top of mind for consumers and potential customers.
Here are some examples of end-of-year promotions that can be applied to any business, but with the same goal, namely increasing sales and the number of customers.
Sales Promotion Objectives
While offering promotions can be seen as detrimental to a business, the owner actually benefits from this strategy. So, it’s not just the consumers who benefit.
Here are some of the business objectives of conducting sales promotions, especially at the end of the year.
- Make a profit. The sense of urgency and desire created by short-term offers can significantly increase sales. In fact, you can generate more profits than with business as usual.
- Attract new customers. Tidak ada cara yang lebih baik untuk menarik perhatian pelanggan baru selain dengan penawaran yang menarik.
- Retaining customers. Offers and discounts keep customers engaged and happy and will ultimately create loyalty.
- Speed up the sales cycle. Promotions are the best offers that can keep the business profit prospects on track.
Also read: 15 Home Businesses That Never Die, From Becoming an Agent to Opening a Coffee Shop
End-of-Year Promotion Ideas You Can Try
If you also want to try running an end-of-year promotion to increase sales and attract more customers, here are some ideas you can try.
1. Create a Promo Bundle
Caranya adalah dengan menjual satu paket yang berisi beberapa produk. Biasanya, produk-produk yang dijual dalam satu bundle saling melengkapi satu sama lain.
The goal is to entice customers to buy everything at once, rather than each item individually. For example, a makeup bundle consisting of eyeliner, mascara, foundation, and skincare products.
For end-of-year promotions, try collecting holiday-themed items or items that have been selling the best and offer them at a discount.
2. “Buy One, Get One Free” Promo
This will be a very appropriate end of year promotion for the following reasons:
- Consumers are buying gifts for many people, such as family and friends.
- Buyers who want to stock up on products because of promotions
- Customers are looking for good end of year deals
After all, there is no better word to attract more customers than “Free”.
In addition, this promo is also ideal for those of you who want to clear out old stock.
Also read: Understanding Promotional Targets and Examples That Are Appropriate for Business
3. Free Item Promo with Certain Purchases
This promotion will attract many people. Why? Karena salah satu hal yang disukai orang selain menang adalah barang gratis. Jadi, berikan promo menarik bagi pelanggan dengan hadiah gratis akhir tahun.
Allow customers to choose from a selection of pre-ordered items when making a large purchase. However, ensure the gift item is:
- Items that you as a seller think are cheap.
- Items that feel valuable enough to warrant spending money to obtain them.
- Goods that are mutually beneficial for both parties.
4. Promo “Buy 1, 2nd Item 50% Off”
This end-of-year promotion is best offered in conjunction with other promotions that offer smaller discounts.
For example, you might have one item 10% off and another item you really want to boost sales. A year-end promotion like “Buy 1 Get 50% Off the Second” might be the perfect solution.
The reason is because a 50% discount is of course better than just a 10% discount.
Additionally, shoppers tend to make comparisons to make their choices so they are more likely to choose the 50% discount even though it will cost them more money.
5. End of Year Promo: Product Pre-Launch
You have a product that will be released next year, so the end of the year is a good time to introduce it.
So, the main goal of this kind of promotional campaign is to increase awareness before the product is released and available for general sale.
You can make a short and engaging announcement, like saying, “Guys, we have something great coming next year! Anyone want to pre-order now?”
6. Promo Kupon Diskon untuk Pelanggan Baru
Research shows that discounts drive 41% of online shoppers to make a purchase. Many of these are first-time customers, indicating that discounts as a sales promotion can help build a customer base.
One way to do this is by creating a discount popup and displaying it only to new visitors. This way, they’ll be more interested in making a purchase and ultimately becoming customers.
7. End-of-Year Clearance Sale Promo
In Indonesian, this end-of-year promotion is called a sale. This can be a great sales strategy if you need to clear out excess inventory while boosting sales.
A carefully planned and well-promoted sale can increase sales by attracting bargain hunters.
Some examples of attractive promotional sentences are “Only 5 Days: Sale of up to 70% off” or “Sale of 40% to 70% off on all products!”.
If you’re also interested in creating year-end promotions, it’s easier to do so with the Labamu app. Why? Because there are various features that can help.
For example, the latest Product Bundle feature offers selected product packages at friendly prices, and the Offers feature can encourage customers to make transactions more frequently by offering various promotions.
With the Customer feature in Labamu, you can also get to know loyal customers more closely by studying their shopping habits in your store.
So, what are you waiting for? Create a year-end promotion to boost your business sales with Labamu, which you can download on Google Play or the App Store.
