In today’s sophisticated era, when business competition has become very tight and competitive, the beauty or aesthetics of product packaging design can act as an emotional trap that is quite effective in attracting customer interest. Competition is no longer about the uniqueness and advantages of products or services, but also strategies to gain customer interest through emotions.
Simply put, nowadays packaging is also an important aspect that triggers customers’ interest in buying products. Not without reason, product packaging is the most important thing that customers see and assess directly before referring to other information. This is why product packaging must be able to influence customer emotions so that they can trigger purchases.
How Does Packaging Appeal to Customer Purchasing Power?
The most important aspect when designing a unique product packaging design is that it is functional and simple, but capable of attracting customers’ emotional responses so they want to make a purchase. Not only that, product packaging must be attractive rationally, emotionally, and most importantly, visually.
Simply put, an attractive packaging design must be able to contribute extra selling value to the product itself. Studies say that of all the activities carried out by the human senses, around 80% are carried out by the eyes.
This is why graphic components such as shape, color, images or illustrations, layout, letters and branding are equally important in conveying the visual message of a product to customers. The attractiveness of packaging is divided into two, namely practical or functional, and beauty or aesthetics.
Meanwhile, if we look at its function, product packaging design can play an important role in the following conditions:
- Increase brand awareness and the quality of the product itself because it is increasingly trusted by old customers and attracts the interest of new customers.
- Support marketing strategies through various information included in product packaging. For example, the brand itself, superiority information, raw materials and nutritional content (for food products), manufacturing date and end-of-life limit.
- Maintain condition of contents. For example, food products will last longer, clothes will not wrinkle easily, and electronic devices will be protected from impact and damage.
Also read: Business Planning: Definition, Objectives and Important Elements
Pay attention to these things before designing a product packaging design
When designing packaging for products, comfort and safety are two important things that should not be ignored. Even so, for marketing needs, there are still many other things you have to pay attention to, including:
1. Simple Design
When planning the design for product packaging, design is another important thing that should not be ignored, especially to attract customer interest. You can create a simple design so that customers are not confused when they see your product.
Apart from that, design packaging that can be easily used and carried by customers. Even though it’s simple, don’t forget the unique aspects of the product design you create.
2. Choose bright colors
The design for product packaging also cannot be separated from the color you choose. As much as possible, choose bright colors that look different, but are not too flashy. You can do research on similar products from competitors to help determine the right color for the product packaging you make.
3. Include Images
You need to pay attention that Indonesian people tend to more easily accept things that contain visual elements. This is why, you can provide images on the packaging of the products you make.
In choosing images, you don’t have to focus on the product. There’s no harm in adding images that are more unique, funny, or have character. However, keep paying attention to the company and brand image, so that it doesn’t stray too far and doesn’t look stiff.
4. Add Official Legality
Another aspect that is no less important when creating a product packaging design is including information about the official legality of the authorized institution for the product you are making.
Dengan begitu, produk akan lebih terjamin kredibilitasnya dan lebih dipercaya oleh pelanggan. Misalnya, produk makanan, minuman, dan obat bisa menyertakan legalitas dari dinas BPOM, Kementerian Kesehatan, dan mencantumkan sertifikasi halal dari lembaga MUI.
5. Choose an Attractive Font
When you have finished with colors, images and layout, the next step is selecting fonts to add to the product’s appeal. You can use this font to highlight the advantages or selling points of your product.
For example, you sell food products that are rich in certain vitamins, sugar-free, and safe for children. You can highlight this selling point on the packaging by using a more attractive font in a larger size, so that customers can immediately read it when they see your product.
6. Materials Used
Product packaging design cannot be separated from the materials you use. If you want to save more on your budget without reducing the quality and uniqueness of your packaging, you can choose recycled materials. As long as you ensure that the material does not affect the quality of the product and is proven to be safe.
Choosing recycled materials to make product packaging turns out to offer many benefits. The most important thing is that your product will be known by customers as a product that supports sustainability because it uses environmentally friendly materials.
Apart from that, product packaging made from recycled materials offers more affordable prices, both in terms of packaging production and the selling price offered to customers. Finally, products from recycled packaging often show their own unique side, because the materials used are different.
Also read: 9 examples of interesting and unique shop names that will make customers curious
There are many things you need to pay attention to when running a business, and product packaging design is one of them. Even so, business operational activities are no less important, because they play a role in increasing profits.
No need to bother because there is the Labamu application which offers many conveniences for managing your business. You can use features such as Manage Stock, Financial Reports, and POS Cashier to make business management easier. Come on, use Labamu now!
