Loyalty program examples can be an important inspiration for those who want to build long-term relationships with loyal customers. In the midst of fierce business competition, retaining old customers is much more profitable than having to keep looking for new ones.
One of the most effective ways to do so is by creating a loyalty program that makes customers feel valued every time they make a transaction. Imagine if customers not only bought products, but also felt part of the brand’s community.
They are not only satisfied, but also proud to receive exclusive benefits such as points, gifts, or special promos. Well, in Indonesia, there are many big brands that successfully retain customers through various attractive loyalty programs. Find out more in this article.
Examples of Customer Loyalty Programs in Indonesia
Customer loyalty programs are now an important part of the marketing strategy of various businesses in Indonesia, from retail, culinary, to e-commerce. The goal is simple, to increase purchase frequency and build emotional relationships with customers.
By providing exclusive rewards or benefits, customers will feel more attached and motivated to continue using the same product or service. Here are examples of customer loyalty programs in Indonesia that have proven effective and can be taken into consideration:
1. GoPay Coins – Digital Rewards from Gojek
Gojek’s GoPay Coins program is one of the most well-known digital loyalty programs in Indonesia. Every time users make a transaction using GoPay in the Gojek application or a cooperating merchant, they will get digital coins that can be reused for discounts on subsequent transactions.
The system is simple, but very effective. Customers do not need to bother redeeming points manually because everything is automatically integrated in the application. GoPay Coins are also often used to attract new users through cashback campaigns.
This is a clear example of how digital rewards can improve customer retention in an easy and fun way.
2. Starbucks Rewards – Loyalty Program Premium
Starbucks Rewards is one example of a loyalty program that has successfully built a community of loyal customers. Through the Starbucks app, every coffee or food purchase earns a “Star” that can be collected and redeemed for free drinks, exclusive merchandise, or special promos.
The beauty of this program is the exclusive customer experience. Users feel like part of the Starbucks “family” and receive special treatment, such as priority access to new menus or invitations to special events.
This strategy not only increases purchase frequency, but also creates an emotional bond between the brand and the customer.
3. Alfagift – Customer Loyalty from Alfamart
Alfamart’s Alfagift is an example of a very popular modern retail loyalty program in Indonesia. Customers who join will earn points every time they shop in store or through the Alfagift app. These points can be redeemed for free products, discounts, or shopping vouchers.
Alfagift’s advantage lies in its ease of use. Customers simply scan the barcode in the application during transactions, and all points and promos are automatically recorded. In addition, Alfagift also offers personalized promos according to customer shopping habits.
4. MyTelkomsel Points – Rewards from Telecommunication Provider
There is also MyTelkomsel Points, an example of customer loyalty from the telecommunications sector that has managed to retain millions of customers across Indonesia. Every Telkomsel user will get points from certain activities, such as topping up credit or buying data packages.
The points can be redeemed for various attractive prizes, ranging from shopping vouchers, partner discounts, to lucky draws. This program leverages the power of Telkomsel’s digital ecosystem.
With many partners working together, customers have many options to use points, making the program flexible and valuable. This strategy not only increases loyalty, but also expands inter-brand business collaboration.
5. Shopee Loyalty – A Tiered Program for Active Users
Shopee Loyalty is an example of a loyalty program with an interesting level system from Shopee, one of the largest e-commerce in Indonesia. This program divides customers or users into several categories, such as Classic, Silver, Gold, and Platinum.
The division of categories is based on each customer’s shopping frequency. Interestingly, each level offers different benefits, such as free additional shipping, exclusive access to attractive promos, and priority customer service.
This tiered system is very effective as it creates motivation for users to keep increasing their level by spending more. In addition, Shopee also regularly holds special events for loyalty members, which makes users feel valued and more attached to the platform.
Increase Customer Loyalty with Labamu Loyalty
Looking at the various examples of loyalty programs above, one thing is very clear: customers are more likely to stay if they feel valued. Loyalty programs are not limited to giving gifts, instead they aim to build a mutually beneficial long-term relationship between the customer and the brand.
To help create an attractive loyalty program, you can use Labamu, a modern cashier application that is equipped with the Labamu Loyalty feature. This feature allows you to create and manage customer loyalty programs more easily and automatically.
You can give points every time customers make a transaction, exchange points for prizes, and monitor customer data in real-time. Through the Labamu Loyalty feature, it is not only easier for you to manage rewards for customers, but also make your customer retention strategy stronger.
So, make sure your business grows with an ever-increasing number of loyal customers. Use Labamu Loyalty feature for your business now!
