A good business plan can guide a company through each stage. From starting, managing, to developing the business.
In this article, there are 5 examples of business plans that you can study.
Indeed, there is no right or wrong in writing it. However, a good business plan includes at least the following components. Listen!
What is a Business Plan?
Before learning how to write one, let’s first learn what a business plan is.
A business plan is a document, usually in the form of a roadmap, which functions as an executive summary of the business.
It contains a description of the key elements that support business success. Covers business concepts, products and services, financial plans, marketing strategies, company structure, and more.
Business Planning Objectives

By writing a business plan, you can see and think about every aspect of the business more clearly and maturely. This applies to both new companies and established companies.
The following are general business plan objectives for internal companies.
- Clarification — Detailing each aspect of the business can help you find out what hopes and goals you actually want to achieve through the business. That way, you can set a timeline for each goal.
- Customization — Writing a business plan allows you to make the details clearer. This can help you anticipate changes and make the necessary adjustments for your business to succeed.
- Develop a strategy — A business plan is a roadmap that guides a company to continue moving forward and achieve its long-term goals. Apart from that, a detailed business plan can also provide a clear picture of the company landscape to employees, investors and partners.
- Employees — This document breaks down the company vision into tactical steps. This can reassure employees that the company they work for has a clear direction so that they build as much trust as you do in the business.
- Investors — These are the parties who want to see and ensure that the company they invest in is capable of managing its business. They can get this picture by reading the business plan.
- Partners — Collaboration can help companies grow faster. Namun sebelum memutuskan kerja sama, calon mitramu pasti ingin mempelajari strategi, ide, dan rencana besar bisnismu. A carefully prepared business plan can provide the information they need.
Components in a Business Plan
Although there is no universal format for writing a business plan, the contents of the plan can actually be made according to your needs. Meski begitu, ada komponen-komponen dasar yang sebaiknya kamu sertakan dalam business plan. Here are some of them.
1. Business Summary
Contains a brief story about your company. Include a mission statement, a glance at the products or services offered, and basic information about the profile of leaders, employees, and business location.
2. Company Description
In this section, you need to provide detailed information about the company. Try to make specific statements about who your company is, who the consumers it serves, and what your business’ competitive advantages are.
Don’t forget, tell us briefly that your business is run by people who are experts in their field.
3. Market Analysis
In your business plan, you also need to mention your industry prospects and target market. You may even need to carry out a competitive analysis so you can identify what strengths and opportunities you can create, as well as knowing which areas need improvement.
4. Organization and Management
Tell readers how the company is structured and who runs it. To make it easier, use an organization chart and show how the experience and expertise of your key team can contribute to the success of the business.
Don’t forget, also include information about legal entities and business legality.
5. Product or Service Line
Explain what you offer, both products and services. Explain the benefits to customers and what the product life cycle is like.
Even if there are research results regarding the service or product, you can explain the details.
6. Marketing and Sales Strategy
Marketing strategies will continue to develop according to conditions and needs. However, you still need to explain what unique ways you have to attract and retain customers.
Also tell us about the sales strategy because this will be related to financial projections in the next section.
7. Funding Request
If you intend to submit a funding request, in this section you can outline the required funding requirements.
Who is the target, how much is needed, what will the funds be used for, as well as a strategic plan so that you can pay off the debt.
Apart from that, also explain other provisions and their benefits for investors/creditors.
8. Financial Projections
Whether you want to submit a funding request or not, the core of the business plan is actually this section. In the financial projections section, you can assess the feasibility and profitability of the business.
The results of the calculations must be able to prove that the business you are running is indeed worth running. If your business is already established, include a profit and loss statement, balance sheet and cash flow statement for the last three to five years.
9. Attachments
Finally, use the attachments section to provide supporting documents or other specifically required materials. For example, product images, licenses, permits, patents, legal documents, etc.
3 Examples of Business Plans

Now, after understanding what a business plan is, its benefits, and how to write one. Now you will see several examples of business plans that you can use as inspiration. Hope it is useful!
1. Example of a Cake Shop Business Plan
In a high-income area, there are no quality cake shops that serve freshly baked bread. Seeing this opportunity, Mrs Untung plans to open a premium cake shop in the area. Click here to see a sample business plan!
2. Example of an Organic Food Store Business Plan
Bu Untung plans to offer organic products and local products that are free of chemicals and preservatives and are environmentally friendly. Incidentally, there are not many conventional grocery stores in that area that offer similar products. If you are curious about this example of an organic food store business plan, click here!
3. Example of a Daycare Business Plan
Today, more and more families depend on two sources of income. This makes the potential for child care businesses increasingly attractive. If you are also interested in developing it, click here to see the business plan!
That’s all the information about business plans and examples. If you are ready to run it, make sure you use the Labamu application which provides various optional features to document all transaction records and business administration. Come on, hurry up and download the application via Google Play or the App Store!


