One of the main challenges for small business owners is having a limited staff. Fortunately, there are now plenty of marketing tools available that can help you accomplish a lot more.
From SEO to email marketing, analytics to social media management, marketing software tools are designed to help entrepreneurs promote their businesses more efficiently.
Whether handled on your own or with the help of a small team, the right tools allow you to work smarter and focus on what really matters—growing your business.
Why You Need Marketing Tools
Most small businesses have a “lean” marketing team, which can leave them overwhelmed with all the tasks needed to promote their products or services.
Having the right marketing tools can help you and your team with the following:
- Automating repetitive tasks, allowing you to focus on strategy and customer relationships.
- Expanding your brand presence across multiple channels without spreading yourself too thin.
- Tracking what works (and what doesn’t) so you can invest your resources wisely.
- Leveraging data and automation to compete with larger brands.
Top Marketing Tools Recommendations for Small Businesses
1. Analytics
- Google Analytics
This is one of the best analytics tools available—and it’s free. With it, you can do a variety of things, such as identify user behavior and engagement, track traffic sources, monitor keyword rankings, and much more.
Another advantage of this tool is that it’s completely free, meaning you don’t have to spend anything to use it.
- MicroAnalytics
A simple web analytics tool that focuses on privacy and can do everything Google Analytics does. This includes tracking goal conversions and identifying which referrers are driving those conversions.
The pricing starts at $9, or approximately IDR 147,000 per month.
2. Content Marketing
- WordPress
This is a blank canvas for building any website you want. If you want to create an SEO-optimized blog, WordPress is the perfect choice. Interestingly, 40% of websites on the internet are built with WordPress.
The pricing varies depending on domain availability and whether you build the site yourself or not.
- Vimeo Create
This marketing tool simplifies video production with a set of features that help you create professional-looking videos at scale. It includes AI-powered editing, a comprehensive library of licensed music, and various effects to ensure your videos meet the desired standards.
Basic use of this tool is free, but more professional features are available starting at $12, or approximately IDR 196,000 per month.
3. CRM for SMBs
- Hubspot
HubSpot’s advantage lies in inbound marketing and lead generation, such as attracting potential customers by creating valuable content and personalized experiences. This is arguably the most effective digital marketing strategy for small businesses.
The pricing varies. For the recommended Starter Customer Platform, it costs $15, or approximately IDR 246,000 per month when billed annually.
- OnePageCRM
Marketing teams at the SME level, like your business, need a high-quality CRM to store customer relationship information in one place, as well as to guide the team through various stages of lead generation, contacts, follow-ups, conversions, and ongoing relationship management.
OnePageCRM helps users visualize every step of a project along with other easy-to-use features. The lowest subscription price is $9.95, or approximately IDR 163,000 per month when billed annually.
4. Marketing Tools for Performance
- AdRoll
Specializing in retargeting and multi-platform ad campaigns, AdRoll is a versatile choice for enhancing your online marketing strategy. It also supports dynamic ads that adapt based on user interactions with your site.
Subscription costs vary based on usage, or you can contact the sales team directly for details.
- realize
This tool helps identify prospects based on their purchase behavior and convert them using various ads for digital publishers and other businesses. It also uses AI to target and optimize ads in real time.
The subscription cost depends on your budget and chosen package. Contact the Sales Team for more information.
5. Project Management
- Slack
This is a simple chat platform that most small businesses need, offering capabilities superior to any other tool.
In addition to the available free plan, small businesses can also opt for the $7.25 plan, or approximately IDR 118,000 per user per month, billed annually.
- Asana
This makes it an excellent choice for SMEs that want to manage projects accurately to completion, as it allows you to organize your project management system into various calendars or lists based on project needs, with unlimited tasks.
The subscription is free for individuals and small businesses. However, if you want to use goals and deadlines across multiple teams, pricing starts at $10.99, or approximately IDR 180,000 per user per month.
6. Search Engine Optimization (SEO)
- Semrush
To check SEO statistics or data for any website, this is the best platform, as it allows you to find virtually any data on a site. This includes the number of backlinks, overall traffic over time, top-performing pages, ranking keywords, and much more.
The subscription starts at $117.33, or approximately IDR 1.9 million per month, billed annually.
- Clearscope
A go-to tool for SMEs looking to maximize content marketing, Clearscope helps identify the most worthwhile topics to write about and create content that drives conversions through SEO best practices.
The program can also help “achieve better results” by placing keywords in the most impactful locations. The lowest subscription price is $189, or approximately IDR 3.1 million per month, with custom pricing available for large projects.
7. Marketing Tools Social Media
- Hootsuite
This is a comprehensive social media marketing tool with post-scheduling, as well as analytics and monitoring features. Hootsuite’s advantage is that it provides scheduling informed by insights and analysis.
The annual cost for 1 user is $99, or approximately IDR 1.6 million per month, while for 3 users it’s $249, or around IDR 4 million per month.
- Buffer
This tool allows users to schedule posts across multiple social media platforms from a single dashboard. It’s incredibly helpful for planning and executing social media strategies while measuring performance through analytics.
You can manage up to three social channels with 10 scheduled posts for free. However, to access the full features, pricing starts at $5, or approximately IDR 82,000 per month per channel.
Those are some of the marketing tools you can use to help run your business. In addition to the list above, you can also use the POS Cashier feature in the Labamu app, which speeds up customer transactions at the checkout through digital payment options.
With its simple interface, the POS Cashier is suitable for anyone to use, even if it’s your first time. In addition to offering a variety of payment methods, this feature also syncs with the kitchen, ensuring that every order placed through the POS Cashier is processed quickly and accurately.
If you’re interested in the POS Cashier feature but aren’t quite familiar with how to use it yet, join the free webinar “Manage Your Store Hassle-Free: POS Solutions for Modern Businesses!” hosted by Labamu.
This webinar is perfect for anyone struggling to manage sales and inventory manually or unsure about finding a practical and efficient cashier system. In this #LabamuKickstart session, you’ll learn about Labamu’s modern POS solutions that can help your store operations run more smoothly and stay well-monitored.
The webinar’s speakers and moderator are highly trusted professionals: Adhya Angga Pratama, Customer Success Lead at Labamu, and Amara Putri, Community Manager at Labamu.
The webinar “Manage Your Store Hassle-Free: POS Solutions for Modern Businesses!” will be held on:
- Wednesday, 25 June 2025
- 14.00 – 15.00 WIB
- Online via Zoom
So, if you run a retail, F&B, or MSME business and want to improve your daily operational efficiency, register now by clicking this link. We look forward to seeing you at this free webinar!
