Entrepreneurs looking to seize business opportunities in the digital world must not only conduct thorough market research but also understand how to create an engaging online store website that attracts potential customers. An online store not only simplifies transactions but also allows consumers to purchase products anytime, anywhere.
Here’s a natural and professional English translation of your paragraph:
“For business owners, having an online store not only enhances professional image but also simplifies inventory management and customer service. In today’s digital era, having an online store is not just an option—it’s a necessity to stay competitive in an increasingly challenging market.
Preparation Before Creating an Online Store Website
Creating an online store website is actually not difficult. However, there are several things you need to prepare, such as the platform and the products you want to sell. To make it easier to understand, here are some key preparations to consider when designing your online store website:
1. Website or Store Name
First, the website name. You can use the same name as your offline store, if you have one, to make it easier for loyal customers to find your online store. However, if you’re solely focused on online business, it’s recommended to create multiple names that fit your business.
Then, you can research your chosen name to see if it’s already been used or if it’s still original. It’s best to choose a name that’s original and hasn’t been used by another store. This way, you’ll avoid the risk of name plagiarism and avoid confusion for customers when searching for your store name online.
2. Prepare Domain
Creating an online store website also involves a domain name. In the digital world, a domain is the address that helps customers find your business. A unique and memorable domain is crucial, as it makes it easier for customers to find your store.
Domains are divided into three types: top-level, second-level, and third-level. Top-level domains, or TLDs for short, can be described as website extensions. The “.com” suffix on a website is referred to as the top-level domain.
Next, the second level is the name of your company, store, or agency. In online businesses, this would be the name of your store or brand. Meanwhile, the third-level domain appears at the beginning after the second level.
Third level domain biasanya dipakai kalau kamu ingin punya halaman sendiri. Misalnya, kamu menambahkan kata “blog” setelah nama perusahaan atau toko.
A domain name can be considered a crucial factor when creating an online store website, so make sure you choose a name that reflects your brand identity but remains unique. Keep it as simple as possible so customers can easily remember it.
3. Determine the product and display it attractively
A store’s hallmark is its products. However, you also need to pay attention to its appearance, specifically its packaging and visuals. Even if your product is high-quality, unattractive packaging won’t attract customers.
Therefore, you can use product photos. Then, post the best photos in your store and provide detailed and complete product descriptions. Don’t forget to include the product’s benefits.
4. Create Content to Attract Traffic
Nowadays, everyone is looking for solutions to problems or needs through content. This is why creating content has become a necessity. The goal is to generate traffic from users who read it.
Transactions can be generated through traffic. So, what kind of content can you create for an online store? You’re free to choose any content, such as tips or benefits. You can also create content on your website, social media, or both.
Besides generating traffic, creating content on websites and social media also serves as brand awareness and promotion. You can also utilize SEO strategies by targeting specific keywords.
Don’t forget to add engaging visuals, even better if you provide product visuals that align with the content. At the end, include a call to action that encourages readers to take the desired action.
Also read: Steps for Developing Business Ideas and Opportunities
How to Create an Online Store Website
Now, it’s time to create an online store website. You can use a website creation service or try creating one yourself. The steps are as follows:
1. Buy a Domain and Rent Hosting
From the preparation above, you should have an idea of what a domain is. Meanwhile, hosting is the online platform you use to host your domain and website content.
Nowadays, there are many providers offering domain name and hosting services online. However, you should compare prices before deciding to buy or rent one.
2. Install CMS
Next, install a CMS, or Content Management System. This feature makes it easier to manage your site’s appearance and content. Consider WordPress, as this CMS is quite easy to manage.
3. Embed Plugins Specifically Made for Online Stores
The next step in creating an online store website is to install a plugin specifically designed for online stores, one of which is WooCommerce.
With this plugin, you can take advantage of many interesting features. It’s also easy to use; simply fill in the required information, such as the transaction currency, store address, and products offered.
Next, select the payment method you want to use on your online store. PayPal is the default option, but you can add other options later. Finally, you can determine your shipping costs.
4. Enter Product
Now, enter the products you’re offering. Select the Product menu and then Add New. Provide a complete description of each product, highlight its features, and don’t forget to include actual product photos. You can also include product weight, dimensions, and product category and code information.
5. Add Payment Gateway
Finally, include a payment gateway feature. This feature can make the transaction process more practical, easy, and efficient. The easier it is, the more customers will enjoy shopping at your online store. This will ultimately increase sales.
Also read: Transaction Processing System: The Secret Behind a Smooth Online Business
If you find creating your own online store too difficult, you can also have one without the hassle of creating one through the Labamu app. Plus, you can ensure optimal business operations with Labamu. Features like POS Cashier, Stock Management, and Reports in Labamu will make managing your business easier. Let’s use Labamu!
