Entrepreneurship is often seen only as a numbers game for developing strategies, reading market research results, or making financial plans.
In fact, entrepreneurship also involves a lot of creative processes so that you can create unique products or services and even innovative solutions to face various business challenges. The following are examples of creativity in entrepreneurship and everything you need to know about creativity!
Benefits of Creativity in Entrepreneurship
Creativity can come in various forms, whether from a sudden spark of an idea or the result of hours of deep thought. Whatever it is, creativity and innovation can help entrepreneurs develop new ways to improve products or services to optimize business.
Encourage them to continually think outside the box and go beyond conservative solutions that drive business growth. This is proof that examples of creativity in entrepreneurship are real and provide various benefits as follows.
1. Accompany Innovation
There are two requirements for something to be called innovative, namely new and useful. Despite the fact that unique and original ideas are not always useful, innovative solutions will not emerge without creativity. That’s why creativity accompanies innovation
In business, creativity and innovation are about taking risks and turning them into something of value. Without creativity, business will become obsolete and boring.
Also read: Business Innovation: Understanding Bundle Products and Their Benefits
2. Enables More Effective Problem Solving
Creative thinking allows entrepreneurs to find alternative problem solutions that are more effective from different perspectives.
This is especially useful when you are in a situation where you need new ways to approach it. More than that, creative thinking can also help you understand the root of the problem.
3. Increase Productivity and Efficiency
Creativity makes room to work smarter, not harder. This can increase productivity and overcome stagnation in the workplace.
Routine and structure are important, but don’t “sacrifice” growth by stifling creativity in the work environment.
4. Helping Businesses Adapt to Change
There are times when things happen out of control. For example, during the COVID-19 pandemic several years ago.
With creativity, businesses can learn, adapt and adjust their strategies according to the current situation so they can maintain business operations as optimally as possible.
5. Helping businesses stand out
Examples of creativity in successful entrepreneurship can help your business stand out from the crowd.
This is very important so that you can gain a competitive advantage in the market and customers can easily differentiate your products from competitors’ products.
Types of Creativity
Creativity plays an important role in driving innovation and problem solving. Understanding the different types of creativity can help you create a work culture that supports business growth. The following is the description.
1. Divergent Creativity
Divergent creativity refers to the ability to generate many ideas, solutions, and perspectives in a short period of time. This creativity uses an unconventional approach that encourages the emergence of wild ideas, seeing things in different ways, and producing new solutions.
2. Convergent Creativity
Convergent creativity focuses on refining and selecting the most promising ideas or solutions. This creativity involves critical thinking, evaluation processes, and the ability to find the best options. People with this type of creativity are often considered “clairvoyant” and often say “if you do this, the result will be like that”.
3. Lateral Creativity
Lateral creativity seeks to find “common ground” between things that seem unrelated. That’s why this creativity often produces “new data” and finds unique solutions to challenging problems.
4. Emotional Creativity
Emotional creativity harnesses the power of emotions to express ideas and experiences in meaningful ways. This creativity allows a person to use their emotions to inspire, communicate effectively, and collaborate.
5. Adaptive Creativity
Adaptive creativity refers to the ability to adapt and innovate in response to changing circumstances or constraints. Adaptive creativity involves flexibility, resourcefulness, and resilience to find the best solutions. This type of creativity helps you deal with uncertainty, face challenges, and respond to change.
Also read: Types of Entrepreneurs and Their Differences from Entrepreneurs, Don’t Get It Wrong!
Examples of Creativity in Entrepreneurship
There are many examples of creativity in entrepreneurship. The following are examples of successful businesses built with creativity.
- Apple Inc. which is known for its innovative products and unique approach to design. This has succeeded in making it one of the most valuable companies in the world.
- Airbnb is making the hotel world nervous. Despite having no “assets”, Airbnb is able to offer a solution for travelers looking for unique and affordable accommodation.
- Tesla revolutionized the automotive industry with the launch of innovative electric cars and a creative approach.
- Spotify is a music streaming application that has brought many changes to the world of music and provides copyright protection to musicians whose work is often pirated.
- Netflix shifted the television and cinema industry by offering a creative solution for streaming video as you wish with a subscription system.
- Sayurbox is one of the startups from Indonesia with the highest valuation. In accordance with its business model, Sayurbox connects local farmers to consumers with a farm-to-table concept.
- ALAMI Sharia is revolutionizing the financial industry by implementing sharia principles in the peer-to-peer lending business model they run.
That is an example of creativity in entrepreneurship that can create business success. Just like Apple and others, you can also bring the business you are running now to achieve success in the future.
You can start the first step by recording all your transaction and business administration data with the Labamu application. There are many features that you can use according to your needs. Download the application on Google Play or App Store and feel the benefits!
