Being one of the fastest growing iced coffee brands, information about the Kopi Kenangan franchise is increasingly sought after.
As of September 2024, it is recorded that Kopi Kenangan has more than 800 outlets spread across various cities. So how do you join Kenangan Group? Come on, find out how here!
Memories Coffee Journey
Kopi Kenangan was founded in 2017 by Edward Tirtanata and James Pranoto. The first outlet is at Menara Standard Chartered, Kuningan, South Jakarta.
Different from other coffee shops at that time, Kopi Kenangan was one of the first coffee shops to carry the grab and go concept. Thanks to its unique concept and taste, Kopi Kenangan’s popularity has skyrocketed.
As of September 2024, they have recorded 868 outlets spread across 64 cities and operating in three countries, namely Indonesia, Singapore and Malaysia.
Who would have thought, this shop that was started by two people has now employed more than 5,000 employees and sold more than 30 million cups of coffee in 2020!
Also read: The Difference Between Franchises and Partnerships, From Definitions to Support
Main Advantages of Kenangan Coffee
Compared to other coffee shop brands, there are at least five main advantages that Kopi Kenangan has, namely as follows.
1. Quick return on investment
On the first day of opening, Kopi Kenangan managed to sell 700 cups of coffee and as of 2020, they have sold more than 30 million cups of coffee. So it’s not surprising that business observers estimate that Kopi Kenangan can reach break-even, aka return on investment, in just 3 months.
Selain itu, karena mengusung konsep grab and go, mereka tidak butuh modal ekstra untuk menyediakan fasilitas “bersantai” bagi para pelanggannya. Walau sekarang ini mereka mulai menambahkannya sebagai salah satu aspek layanan pelanggan.
2. Brand Recognition
Apart from making a return on investment in a relatively short time, Kopi Kenangan knows how to use its big name to attract customers. Their success in building strong brand recognition is certainly a plus.
This brand even managed to attract three well-known figures, such as American rapper Jay-Z, world tennis player Serena Williams, and Facebook co-founder Eduardo Saverin.
3. Product Variations
Komitmen Kopi Kenangan dalam meracik produk memang patut diacungi jempol. Apart from serving more than 30 variations of coffee menu, they also present tea-based products which of course taste no less delicious.
Not only that, they also sell various tumblers as official merchandise whose quality and design are no less than foreign coffee shops.
4. Quality Control
Kopi Kenangan’s commitment to maintaining quality also needs to be acknowledged. In fact, they are “willing” not to open cooperation in the form of a franchise in order to maintain product consistency and quality.
This means that each Kopi Kenangan outlet is not owned by an individual but is managed independently by the Kenangan Group. However, make no mistake, they still accept investor funding. Bahkan mereka adalah unicorn F&B pertama di Indonesia yang berhasil mendapatkan pendanaan senilai Rp 1,3 triliun.
5. Digital Innovation
Another advantage of this brand is the digital innovation they carry out. It might not even occur to you why a coffee shop should “bother” developing an app.
However, that’s what they did. Kenangan Group is trying to improve its services through digital platforms and developing applications so that customers can order coffee online, then take it to the outlet without having to queue.
Conditions for Joining the Kopi Kenangan Franchise
Labamu friends may be confused when reading the fourth point in the previous discussion. However, that’s the fact.
Until now, Kenangan Group does not provide a Kopi Kenangan franchise option like other F&B businesses. Once again, this is to maintain quality and consistency.
So far, they prefer a closed cooperation model with investors, then receive and manage capital from investors independently.
And according to Labamu’s observations until this article was written, Kenangan Group has not offered shares to the public, aka IPO (Initial Public Offering) like other unicorn companies.
So, it needs to be emphasized once again that the Kopi Kenangan franchise option is not available at least until now.
Read also: Gacoan Noodle Franchise Fee, What are the Requirements and How to Register?
Alternative to Joining Memories Group
Even though Kenangan Group does not open partnerships in the form of franchises, there are still two options that you can do to become part of this iced coffee group.
1. Apply for a Joint Venture
If you are very persistent and confident enough to take part in this business, you might be able to apply for a joint venture.
Even so, you need to know that this is not easy. There was a long and winding process until the two companies reached an agreement to form an alliance.
For those of you who are still unfamiliar with this term, a joint venture is an alliance of two or more businesses that combine their respective strengths to run a joint business to achieve a bigger goal. Sederhananya, joint venture adalah perusahaan patungan.
2. Acquire Group Memories
This idea may sound crazy. However, not for those who have unlimited financial access and meet the requirements.
In fact, many world giant companies have acquired unicorns, such as Meta which acquired WhatsApp and Instagram.
However, you need to remember that Kenangan Group is a startup with unicorn status. This means that they have a valuation of US$1 billion or the equivalent of IDR 15.4 trillion.
3. Offers a Cloud Kitchen Model
If the two methods above are still beyond your capacity as a businessman, the third method might make more sense.
You can offer a cloud kitchen model and offer it to Kenangan Group. If they feel it suits what you offer, this could be a good business opportunity for you.
It turns out that the Kopi Kenangan franchise can’t be realized yet, your Profit Friend. Even so, you don’t need to be discouraged and can actually use the funds you currently have to build your own iced coffee brand.
And don’t miss it, make sure you use the Labamu application to document all business activities. Come on, download the application via Google Play or the App Store!
