Food franchise businesses are becoming increasingly popular, especially those with costs under 5 million rupiah. For that low cost, you can own your own business.
However, before that, you need to know what you need to do when starting a food franchise business so that it can be successful and the business can continue to run.
Here are some tips you can follow and food franchise business options under 5 million rupiah.
Tips for Starting a Food Franchise Business

1. Choose according to your interests
One of the keys to a successful business is running it in line with your passions. The same goes for food franchises. Don’t be tempted by costs under 5 million rupiah; if possible, choose one that sells food you enjoy.
2. Conduct Market Research on the Desired Franchise
You need to know what your potential customers want. So, identify your target customers, including their interests, needs, purchasing power, and other personas.
Market research can be done simply by eye observation or with a little more effort by distributing surveys to random people.
This method is very important for estimating the income that will be generated per month and has a big influence on sales levels.
3. Know the Franchise Brand You Want to Buy
Again, don’t be tempted by the low franchise price; understand the business as well. If possible, look for a food franchise under 5 million rupiah that already has a name and is well-known in a large market.
Additionally, familiarize yourself with the operational system, as well as the profit and payment terms. Also, ask about the possibility of the franchise owner changing its policies in the future.
4. Choose a Strategic Location
The wrong location can prevent even the most well-known franchise from succeeding. So, ensure you have a strategic location, one that’s well-traveled and well-traveled.
The right location can also increase your number of consumers at any time, making it easier for you to expand your business to other areas.
5. Prepare the required capital
Even if you specifically choose a franchise business under 5 million rupiah, there’s a chance you’ll need more capital than that.
Why? Because the capital you spend isn’t just on purchasing the franchise, but also on other costs, such as rent, purchasing equipment not included in the franchise, and so on.
However, don’t overspend on initial capital, as the success of a franchise business isn’t ultimately determined by capital, but rather by ideas, innovation, and creativity in running the business.
Pilihan Bisnis Franchise Makanan di Bawah 5 Juta Rupiah

1. Benhil Meatballs
Meatballs are arguably a universal food and are loved by almost everyone. One meatball franchise business worth considering is Bakso Benhill.
This meatball business, which already has approximately 72 partners in various major cities in Indonesia, has a very affordable franchise price.
For just around Rp. 4 million, you can have 500–600 portions of meatballs. Plus, you’ll receive guidance on how to start your business.
2. Garlic Burger
This is a premium burger that uses 100% Australian beef.
The lowest price for this franchise is just Rp3.45 million. However, you won’t get a cart or equipment for that price. However, you will still receive training from the chef.
Meanwhile, other packages are more complete, ranging from IDR 6 million to IDR 10 million.
3. Chicken Lemon
Chicken Lemon is a chicken snack franchise that is cut into pieces and coated with flour, then fried and given sauce and spices.
The sauces also come in a variety of flavors, including spicy chili, barbecue, and cheese. Seasonings include original, spicy, Padang, honey, and cheese.
The price for this food franchise is also still under 5 million rupiah. There are two options: a package without a booth for Rp3.2 million and a package with a booth for Rp4 million.
4. Cilok Pop
Unlike the street-food cilok, Cilok Pop is a contemporary cilok with a variety of sauces, from peanut sauce to black pepper sauce to bolognese sauce.
To own this business, you only need to pay a partnership fee of IDR 4 million and will receive 40 raw materials, a booth, and other supporting equipment.
5. Crispy Crab
As the name suggests, Crispy Crab sells small crabs coated in seasoned flour, then fried until crispy. The cooked crabs are then sprinkled with seasoning.
To own this food franchise business, the price is still under 5 million rupiah and starts from IDR 3 million.
6. Endogmu
This franchise business concept offers a variety of egg-based dishes, including omelets, egg rolls, egg vermicelli, and many more.
This franchise is also very affordable, with several business packages available. The cheapest package, priced at IDR 3.9 million, includes a booth and complete cooking equipment and ingredients for 100 servings.
7. Pentol Planet
Besides cilok, meatballs (pentol) are also a popular snack. For a franchise business, consider Pentol Planet, which has been around since 2007.
Don’t worry about having to invest a lot of money, as partnerships start at just IDR 1.5 million. With this capital, you’ll receive raw materials, training videos, and branding tools.
If you want more complete facilities, you can choose a partnership package for IDR 2.5 million.
8. Pisang Nugget Kece
Pisang Nugget Kece has been around since 2014 and continues to operate successfully. They offer a wide variety of toppings, including green tea, chocolate, sprinkles, almonds, and even pinkberry.
For initial capital, you only need to spend starting from IDR 5 million and you can already get some of the cooking equipment you need.
9. Tahu Jos Jos
Want to own a crispy fried tofu franchise for under 5 million rupiah? Tahu Jos Jos is the answer.
This tofu, which comes in a variety of spices, offers a low-cost franchise package of just IDR 4 million. For that price, you’ll receive a booth, banner stand, stove, and other equipment.
10. Tahu Popito
The advantage of this tofu franchise is that it is processed with quality flour and uses recipes from 5-star hotel chefs. However, the franchise price is very cheap, starting from IDR 4.7 million.
With the cheapest franchise package, you’ll get a booth, ingredients for 200 servings, a stove, regulator, and a frying pan. You’ll also be provided with a neon box, banner stand, and more.
11. Taw Taw Tahu
Another tofu franchise under 5 million rupiah that might be worth considering is Taw Taw Tahu. As the name suggests, Taw Taw Tahu is a crispy snack made with tofu as the main ingredient.
The cost to acquire this franchise starts at IDR 4.3 million. You’ll receive sales equipment, including raw materials and accessories.
12. Waroeng Royal Dimsum
You don’t need to spend a lot of money to start a dim sum franchise business. At Waroeng Royal Dimsum, you only need to pay a franchise fee of Rp 3 million.
For that price, you’ll get a set package of 30 product boxes, a stamp, a banner, a brochure, and online promotions. All of that is enough to start a dim sum business.
13. Yago Chicken
Unlike other processed chicken dishes, Yago Chicken combines Indonesian and Korean cuisine. This means it’s geprek chicken with a distinct Korean flavor.
Another unique feature of this franchise is that it doesn’t have a physical storefront and only sells online. Orders are available through various platforms, such as Go-Food, Grab Food, and others.
With just around Rp. 4 million in capital, you will get various equipment and raw materials to start selling online.
Those are some food franchise options under 5 million rupiah. Once you’ve started selling, don’t forget to implement good management to ensure your business’s success.
You can get help from the Labamu app to simplify running your business and help it grow. More than 84,000 Indonesian entrepreneurs have already benefited from it.
The Labamu app offers a variety of features, including QR Menu, Raw Material Management, Order Management, Products, and Billing, Reports, and Accounts Payable.
What are you waiting for? Download the Labamu app now on Google Play or the App Store to help your food franchise business succeed!


