No Need for a Large Investment! Here Are 13 Food Franchises Under 5 Million Rupiah – Plenty of Options to Choose From!

The food franchise business is one of the most popular choices, especially those with a cost under 5 million rupiah. With such an affordable investment, you can already own your own business.

However, before starting, you need to understand what it takes to run a successful food franchise and ensure your business keeps growing.

Here are some tips to help you get started, along with a list of food franchise options under 5 million rupiah.

Tips for Starting a Food Franchise Business

1. Choose According to Your Interest

One of the key factors for a successful business is running something you genuinely enjoy. The same applies to a food franchise. Don't just be tempted by the low investment cost of under 5 million rupiah—if possible, choose a franchise that sells food you personally like. This will keep you motivated and passionate about growing the business.

2. Conduct Market Research on Your Desired Franchise

You need to understand what potential customers want. Identify your target audience by analyzing their interests, needs, purchasing power, and other key characteristics.

Market research can be done through simple observation or by putting in extra effort, such as distributing surveys to random people.

This step is crucial for estimating your monthly revenue and significantly impacts your sales potential.

3. Get to Know the Franchise Brand Before Buying

Don’t just be tempted by the low price—make sure you understand the business itself. Whenever possible, choose a food franchise under 5 million rupiah that already has a strong reputation and a broad market reach.

Additionally, familiarize yourself with its operational system, profit-sharing terms, and payment conditions. It’s also important to ask whether the franchise owner has the right to change policies in the future.

4. Choose a Strategic Location

Even the most well-known franchise won’t succeed if it’s in the wrong location. Make sure to set up your business in a strategic spot with high foot traffic.

A good location can also help attract more customers over time, making it easier for you to expand and grow your business.

5. Prepare the Necessary Capital

Even if you specifically choose a franchise under 5 million rupiah, you may still need additional funds.

Why? Because your expenses aren’t just for purchasing the franchise but also for other costs, such as renting a location, buying equipment not included in the package, and other necessities.

However, avoid spending too much capital at the beginning. The success of a franchise business doesn’t solely depend on the amount of money invested but rather on your ideas, innovation, and creativity in running it.

Food Franchise Options Under 5 Million Rupiah

1. Bakso Benhil

Bakso is a widely loved dish enjoyed by almost everyone. One of the bakso franchise businesses worth considering is Bakso Benhil. With approximately 72 partners across major cities in Indonesia, this bakso business offers an affordable franchise package. For just around Rp4 million, you can receive 500 – 600 servings of bakso. Additionally, you will get guidance and support when starting your business.

2. Burger Brambang

This is a premium burger made with 100% Australian beef.

The cheapest franchise package for this business starts at only Rp3.45 million. However, at this price, you won’t receive a cart or equipment. Still, you will get training from a professional chef.

Meanwhile, more complete packages range from Rp6 million to Rp10 million.

3. Chicken Lemon

Chicken Lemon is a fried chicken snack franchise where bite-sized chicken pieces are coated in batter, deep-fried, and topped with various sauces and seasonings.

The sauce options include spicy chili, barbecue, and cheese, while the seasoning choices range from original, spicy, Padang, honey, to cheese.

The franchise price is still under Rp5 million, with two package options: Rp3.2 million for a package without a booth andRp4 million for a package with a booth

4. Cilok Pop

Unlike traditional street-style cilok, Cilok Pop offers a modern twist with a variety of sauces, including peanut sauce, black pepper, and bolognese.

To start this business, you only need to pay Rp4 million for a partnership package, which includes 40 raw material supplies, a booth, and other supporting equipment.

5. Crispy Crab

As the name suggests, Crispy Crab offers deep-fried, seasoned small crabs coated in a flavorful batter. Once cooked, the crispy crabs are sprinkled with additional seasoning for extra taste.

You can start this food franchise business for an affordable price, with packages starting at Rp3 million, making it a great option for those looking for a budget-friendly investment.

6. Endogmu

This franchise business concept focuses on serving a variety of egg-based dishes, such as omelets, egg rolls, vermicelli eggs, and more.

The franchise price is also very affordable, with several business packages to choose from. The cheapest package is priced at Rp3.9 million, which does not include a booth but comes with complete cooking equipment and ingredients for 100 servings.

7. Pentol Planet

Besides cilok, pentol has also become a popular snack among many people. For a franchise business, you can consider Pentol Planet, which has been established since 2007.

No need to worry about high startup costs, as the franchise partnership price starts at just Rp1.5 million. With this investment, you’ll receive raw materials, training videos, and branding support.

If you want more complete facilities, you can opt for the Rp2.5 million franchise package.

8. Pisang Nugget Kece

Since 2014, Pisang Nugget Kece has been operating successfully and continues to thrive today. It offers a variety of toppings, including green tea, chocolate, sprinkles, almonds, and pinkberry.

For the initial investment, you only need to spend around Rp5 million, which includes several essential cooking equipment.

9. Tahu Jos Jos

Want to start a crispy fried tofu franchise business for under Rp5 million? Tahu Jos Jos is the answer!

This tofu brand offers various seasoning options and an affordable franchise package for only Rp4 million. With this price, you'll receive a booth, stand banner, stove, and other necessary equipment.

10. Tahu Popito

The advantage of this tofu franchise is that it is made with high-quality flour and uses a recipe from a five-star hotel chef. However, the franchise price remains very affordable, starting at Rp4.7 million.

With the cheapest package, you'll get a booth, ingredients for 200 servings, a stove, a regulator, and a frying pan. Additionally, you'll receive a neon box, stand banner, and more.

11. Taw Taw Tahu

Another tofu-based food franchise under Rp5 million that you can consider is Taw Taw Tahu. As the name suggests, Taw Taw Tahu is a crispy snack made primarily from tofu.

To get this franchise, you only need to invest around Rp4.3 million. This package includes equipment for selling, raw ingredients, and other necessary supplies.

12. Waroeng Royal Dimsum

You don’t need to spend a lot of money to start a dimsum franchise business. At Waroeng Royal Dimsum, you only need to invest around Rp3 million.

With this investment, you will receive a starter package that includes 30 boxes of products, 1 stamp, a banner, brochures, and online promotion support. This package provides everything you need to kickstart your dimsum business.

13. Yago Chicken

Unlike other chicken-based dishes, Yago Chicken combines the flavors of Indonesian and Korean cuisine. The main menu features ayam geprek with a unique Korean twist.

Another distinctive aspect of this franchise is that it operates exclusively online—there are no physical stores. Orders are placed through various platforms like Go-Food, GrabFood, and more.

With an investment of around Rp4 million, you’ll receive various equipment and raw materials to start selling online.

Those are some affordable food franchise options under Rp5 million. Once you start your business, don’t forget to manage it properly to ensure success.

To make running your business easier and help it grow, you can use the Labamu app, which has already benefited over 84,000 entrepreneurs in Indonesia.

Labamu offers various useful features, including QR Menu, Inventory Management, Order Management, Product Management, Billing, Reports, and Debt Ledger.

So, what are you waiting for? Download Labamu now on Google Play or the App Store and take your food franchise business to the next level!