Use the Online Store Feature from Labamu to Boost Your Sales This Ramadan!

The month of Ramadan is a time of blessings, including for merchants. It’s no surprise that sales tend to increase during this time, both in physical stores and online shops. If you don’t have an online store yet, you can take advantage of Labamu’s Online Store feature to set one up easily.

But how exactly does Ramadan impact online stores? Is the effect really that significant? And what can store owners do to maximize their profits during this month?

Here’s a complete explanation along with some useful tips for online store owners!

The Impact of Ramadan on Online Stores

Although it only lasts for one month each year, Ramadan has a significant impact on online store sales. Here are some of the most notable effects:

1. Higher Purchasing Power

During Ramadan, people tend to spend more, especially on food.

This is because, in addition to preparing meals for suhoor and iftar for themselves and their families, Islam encourages generosity and sharing with others. As a result, many people buy food not only for personal consumption but also to give to others.

Towards the middle of Ramadan and leading up to Eid al-Fitr, shopping for festive essentials increases significantly. People start purchasing new clothes, footwear, hijabs, prayer garments, and household necessities.

Moreover, once employees receive their holiday bonuses (Tunjangan Hari Raya or THR) from their employers, consumer purchasing power usually spikes even further.

2. Preference for Online Shopping

Since the COVID-19 pandemic, online shopping has become the primary choice for many consumers. In fact, Google reported an 82% increase in online purchases during Ramadan 2020.

Although the pandemic is over, the habit of shopping online has remained strong. During Ramadan, when people are fasting and prefer to avoid exhausting activities, shopping from the comfort of home becomes even more appealing.

Additionally, consumer behavior has shifted—many now prioritize spending more time at home to relax. This trend further boosts the popularity of online shopping during Ramadan.

3. Perubahan Waktu Belanja Online

Jika di bulan-bulan biasa, pukul 12.00 dan 19.00 menjadi waktu favorit orang-orang untuk belanja online, maka selama bulan Ramadan waktunya berubah.

Pola orang-orang untuk berbelanja di toko online menjadi lebih tersebar di beberapa waktu utama, yaitu saat sahur pada pukul 04.00, lalu dilanjutkan di jam istirahat siang pukul 12.00, dan terakhir di malam hari pada pukul 20.00.

Perubahan waktu ini bisa dimanfaatkan oleh para pemilik toko online dengan membuat promo-promo yang menarik sehingga membuat penjualan semakin meningkat.

Also Read: Sales Strategies During Ramadan – Get Ready to Boost Your Sales!

What Can Online Store Owners Do?

With the influence of the Ramadan month on online store sales, it is essential to take full advantage of this opportunity. Here are some strategies that can be implemented.

1.Create Ramadan-Themed Products or Menus

Products or foods with a Ramadan theme can attract more potential buyers and encourage customers to continue shopping at your online store.

You could even create products or foods that are only available during Ramadan, also known as limited edition. This way, the chances of them being purchased are higher because these items will no longer be available once Ramadan is over.

2. Sell Through Live Streaming at Favorite Times

According to data from Jakpat, 77% of people have made a purchase during an online store's live streaming session. Take advantage of this opportunity by hosting live sales at peak times during Ramadan.

As mentioned earlier, there are three favorite times for people to shop online: 4:00 AM, 12:00 PM, and 8:00 PM. So, make sure to schedule your live streaming broadcasts during these times to boost sales.

3. Create Special Ramadan Promotions

There are several types of promotions that can be offered to potential buyers and customers exclusively during the month of Ramadan, including:

A variety of promotional strategies can be applied by business owners across different product categories, such as the following.

• Bundles and Gifts: For products with a fast turnover, this can enhance the perceived value of the product, encourage product trials, and open up cross-selling opportunities. 

• Buy 2 Get 1: Ideal for consumers who prioritize convenience in purchasing the products or items they want, or to introduce new products and menus.

• Buy More, Save More: For potential buyers and customers who enjoy saving money by purchasing multiple products or items at once.

• Vouchers: These can be given to new customers to encourage them to return and make another purchase, or to loyal customers to keep them coming back for more.

  
  

Also Read: Cash Flow Issues in Business During Eid? Solve Them with Same-Day Settlement Feature and 0% MDR in the Labamu App!

Use Labamu's Online Store Features

For those of you who already have a physical store but haven't set up an online store yet, creating one is now easier than ever. Simply use Labamu's Online Store feature. With this feature, you can create an online store that can be accessed anytime and from anywhere, making it easier to sell and helping your business grow.

Here are some benefits of using the Online Store feature on Labamu:

• Integrated with WhatsApp: One of the main advantages of this feature is that your online store is directly integrated with the registered WhatsApp number, allowing customers to easily place orders or inquire about products via WhatsApp.

• Own Personal Online Store: By simply uploading product details, you can have your own online store without needing to join any e-commerce platform.

• Wider Reach: Since your online store can easily be shared on social media, it expands your reach and helps target a broader audience aligned with your market.

Creating an Online Store on Labamu is very easy, as follows:

1. Open the Labamu app on your phone or browser.

2. Click on the "Manage" menu.

3. Select the "Products" feature.

4. Click "Share Your Online Store."

5. Enter product details, such as Name, Photo, Price, Category, and Unit.

6. Choose the contact or social media to share with.

   
   

So, what are you waiting for? Start maximizing your profits this Ramadan by using the Online Store feature on Labamu, which can be downloaded directly from Google Play or the App Store.